Pardot
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Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
Here’s a recap of the Salesforce Marketing Cloud Winter ‘24 release highlights across all products, adapted from a Dreamforce 2023 session … Here are highlights from article Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights 1. Segment Intelligence (Data Cloud): – Connects and harmonizes customer and marketing performance data. – Provides out-of-the-box dashboards to…
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Navigating the Tumultuous Waters of AI, Ethics, and Accessibility
Here are takeaways from three sessions after recently wrapping three 2023 Salesforce Dreamin’ conferences … Here are highlights from article Navigating the Tumultuous Waters of AI, Ethics, and Accessibility 1. Ethical concerns in AI development: – AI’s ethics framework traces its roots to the 1979 Belmont Report, which laid the ethical foundation for human subjects…
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Help! My Account Engagement Email Looks Broken
If your Marketing Cloud Account Engagement (Pardot) email looks broken and you can’t figure out why, then you’re in the right place … Here are highlights from article Help! My Account Engagement Email Looks Broken 1. Images appear broken – Check image URLs and ensure they are correctly linked in the HTML code – Optimize…
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Deciding If It’s Time To Bring in an Analytics Reporting Partner
Deciding if you’re ready to team up with a marketing analytics partner or consultant for reporting can be a real head-scratcher … Here are highlights from article Deciding If It’s Time To Bring in an Analytics Reporting Partner 1. Limited Internal Resources: – Lack of time, expertise, or resources for analytics reporting – Marketers spending…
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Lessons Learned During a Salesforce Data Cloud Implementation
If you’re getting ready for a Salesforce Data Cloud implementation, then this post will get you ready for it … Here are highlights from article Lessons Learned During a Salesforce Data Cloud Implementation 1. What is Salesforce Data Cloud? – Salesforce’s long-term customer data platform (CDP) solution – Integrates data from multiple sources to create…
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What are Operational Emails in Pardot (MCAE)?
What are Operational Emails in Pardot (MCAE)? Email marketing • Account Engagement You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement). If you’re an admin you may also have seen it’s … Here are highlights from article What are Operational Emails in Pardot (MCAE)? 1.…
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How to Manage & Clean Your Pardot Database
How to Manage & Clean Your Pardot Database Pardot database • Account Engagement There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database. Unfortunately, users can get so caught … Here are highlights from article How to Manage & Clean Your Pardot Database…
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Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps. Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement. For instance, whenever someone fills out … Here…
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Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps. Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement. For instance, whenever someone fills out … Here…
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Six Reasons Why You’d Want to Implement a Customer Data Platform
If you’re wondering if you should implement a customer data platform (CDP), then read on to get six reasons why it’s a good idea … Here are highlights from article Six Reasons Why You’d Want to Implement a Customer Data Platform 1. Building personalized customer experiences: Customers expect personalized experiences and a CDP can connect…