Pardot
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Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps. Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement. For instance, whenever someone fills out … Here…
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Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps. Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement. For instance, whenever someone fills out … Here…
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Six Reasons Why You’d Want to Implement a Customer Data Platform
If you’re wondering if you should implement a customer data platform (CDP), then read on to get six reasons why it’s a good idea … Here are highlights from article Six Reasons Why You’d Want to Implement a Customer Data Platform 1. Building personalized customer experiences: Customers expect personalized experiences and a CDP can connect…
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The Five Major Components of a Customer Data Platform
Thinking about implementing a customer data platform (CDP)? Understanding the main components of a CDP is a good way to help make the decision … Here are highlights from article The Five Major Components of a Customer Data Platform 1. Increased demand for personalized customer experiences – CDP provides the foundation for marketing personalization and…
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Should You Buy or Build a Customer Data Platform?
You may be wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in this blog post … Here are highlights from article Should You Buy or Build a Customer Data Platform? 1. The five main components of a customer data platform (CDP) are: – Data Ingestion and Storage…
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Salesforce Winter ’24 Release: Platform Highlights
Salesforce Winter ‘24 release notes are out! Here are the Salesforce platform features marketers and Salesforce admins should know about … Here are highlights from article Salesforce Winter ’24 Release: Platform Highlights 1. Hyperforce Migration: – Salesforce is modernizing their infrastructure with Hyperforce. – Hyperforce Assistant is available to help orgs prepare for the migration.…
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5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ Salesforce Marketing GPT • Account Engagement Salesforce is set to revolutionise the marketing automation world with its latest innovation – ‘Marketing GPT.’ What does … Here are highlights from article 5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ 1. Hyper-personalisation: – Marketing GPT can generate…
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Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting
In this blog, we’ll explore a range of common email marketing mistakes that even seasoned marketers can stumble upon … Here are highlights from article Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting 1. Not optimizing emails for mobile devices: – 41% of email opens occur on mobile devices.…
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Managing Pardot Cookie Consent & Web Tracking
Managing Pardot Cookie Consent & Web Tracking Pardot Cookie Consent • Account Engagement GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account … Here are highlights from article Managing Pardot Cookie Consent & Web Tracking 1.…
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The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here
Account Engagement users are getting shorter wait steps in Engagement Studio Programs with the Salesforce Winter ‘24 release … Here are highlights from article The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here 1. Precise wait steps in Engagement Studio Programs: – Users can now set wait steps anywhere from 2-8 hours,…