Deciding if you’re ready to team up with a marketing analytics partner or consultant for reporting can be a real head-scratcher …
Here are highlights from article Deciding If It’s Time To Bring in an Analytics Reporting Partner
1. Limited Internal Resources:
– Lack of time, expertise, or resources for analytics reporting
– Marketers spending too much time on reporting instead of core responsibilities
– Hiring a consultant can provide additional bandwidth and expertise
2. Actionable Insight:
– Marketers struggling to derive actionable insights from analytics reports
– Consultants can interpret data, identify trends, and provide strategic recommendations
– Fresh perspective and expertise can unlock valuable insights
3. Clearly Define Objectives:
– Have a clear understanding of what you want to achieve with analytics reporting
– Define key performance indicators (KPIs) and goals
– Difficult to have an impact without clear objectives
4. Evaluate Data Quality:
– Assess the quality and reliability of your data sources
– Ensure data accuracy and completeness
– Consultants can help identify and address data quality issues
5. Assess Technology and Tools:
– Evaluate your current technology and tools for analytics reporting
– Consider if they meet your needs and if improvements or upgrades are necessary
– Consultants can provide guidance on selecting the right technology and tools
You can read it here: https://sfdc.blog/kHaTp
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