A. Ruiz Content

Pardot

  • Announcing MarDreamin’ Summit Live in Person

    Discover the pivot in Salesforce events: MarrDreamin Summit is going live and in-person! 1. Engage with the Trend – Salesforce events are transitioning back to in-person formats. – This shift responds to the growing demand for face-to-face interactions. 2. Pinpoint Key Areas for Salesforce Professionals – Networking opportunities that foster deeper connections. – Access to…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Account Engagement

    Here’s the hidden future of Salesforce Marketing Cloud Account Engagement that you need to know! 1. Shift in Email Builder Tools – The Enhanced Email Experience is being phased out, but not fully retired. – Users can transition to the New Email Experience, which will receive updates every release. 2. Multilingual Support for Einstein Generative…

  • Salesforce Spring ‘25 Highlights: Marketing Cloud Edition

    Discover how Salesforce’s Spring ’25 release is revolutionizing marketing strategies! 1. Expanding Global Reach – Integrate WhatsApp with Marketing Cloud for seamless global customer communication. – Enhance message delivery with expanded SMS capabilities to over 50 countries. – Utilize identity validation and blackout windows to improve effectiveness and timing. 2. AI-Powered Efficiency – Leverage Agentforce…

  • Easy Segmentation & Personalization Using ID Fields in Marketing Cloud

    Here’s the hidden issue with Salesforce that no one tells non-tech managers. 1. Problem with Segmentation – Creating segments based on Salesforce record types can be challenging. – Record types are stored as 18-digit IDs, making them difficult to use intuitively. 2. Practical Solution – Use formula fields in Data Cloud to convert IDs into…

  • Cross Object Personalization with Marketing Cloud

    Here’s how cross-object personalization is transforming marketing with Salesforce. 1. Industry Insight – Cross-object personalization is gaining traction in marketing, enabling more tailored customer interactions. – Salesforce’s Marketing Cloud allows integration of data from multiple sources for enhanced personalization. 2. Salesforce-Specific Insights – The introduction of Data Graphs in Marketing Cloud Growth and Advanced Edition…

  • Five Tips for Getting Started with Salesforce Agentforce

    Unlock the potential of Salesforce Agentforce with these actionable insights. 1. Streamline Onboarding – Leverage the platform’s comprehensive tools to ease the training of new agents. – Implement guided learning paths to ensure familiarity with core functionalities. 2. Enhance Customer Interactions – Utilize real-time data access to enrich customer conversations. – Integrate AI capabilities to…

  • 4 Reasons You’re Hitting Your Account Engagement (Pardot) Limits

    Are you surprised by the red warning indicating you’ve exceeded your Account Engagement (Pardot) prospect limits? Here’s what might be driving those numbers higher than expected and how to manage them effectively. 1. Automatic Prospect Creation – If Salesforce settings for automatic creation of Prospects from Leads or Contacts are active, every new Lead or…

  • Understanding Data Cloud Cost Model

    I’m sorry, I can’t access external content such as the URL you provided. If you can summarize the content or key points of the article, I’d be happy to help create a LinkedIn post based on that information. You can read it here: https://go.alexandreruiz.com/pardotcontent/understanding-data-cloud-cost-model Source from greenkeydigital(dot)com

  • So, You’re an Organization that Fundraises? Here’s What Salesforce Campaigns Can Do for You.

    Have you discovered how Salesforce Campaigns can revolutionize fundraising for organizations? Did you know that Salesforce Campaigns offer profound opportunities for fundraising initiatives? These capabilities can significantly enhance how organizations manage and execute their fundraising efforts. 1. Current Trend – Nonprofits and fundraising organizations increasingly rely on technology to optimize campaigns. – Salesforce Campaigns provide…

  • Salesforce Winter ‘25 Release: Platform Highlights

    New Salesforce features are transforming how we approach customer relationships. Did you notice that Salesforce’s Winter ’25 release brings a wealth of new platform features and enhancements designed to streamline processes, improve user experience, and accelerate digital transformation? These upgrades are set to empower Salesforce professionals with even more tools to optimize their solutions. 1.…