Pardot
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WITness Success 2023: An Inspirational Experience
WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…
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Guide to the ON24 + Salesforce Integration (for Account Engagement Admins) | Salesforce Ben
Share this article…ON24 is a cloud-based digital experience platform that enables users to create digital events such as webinars. With its advanced technology, ON24 ranks highly on “Platform Popularity” in G2’s Webinar Software category, and is among the top ten for “Satisfaction” and “G2 Score”.… Read More … Here are highlights from article Guide to…
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Email Campaign Efficiency: Tips for Saving Time and Boosting Results
Let’s organize the chaos — making your life easier when it’s time to launch an email campaign. Here are a few email campaign tips … Here are highlights from article Email Campaign Efficiency: Tips for Saving Time and Boosting Results Key Areas: 1. Using an email brief – Start with a brief description of the…
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Account Engagement Lightning Builders and Scoring Categories
Account Engagement Scoring Categories and Lightning Builders are two great features to amp up your marketing and segmentation. Here’s how … Here are highlights from article Account Engagement Lightning Builders and Scoring Categories 1. Issues with combining Account Engagement Scoring Categories and Lightning Builders: – Scoring Categories rely on Account Engagement folders, but Lightning Builders…
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Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot
If your marketing strategy is founded on the email open rate, then the data privacy landscape of the future could be an unpleasant awakening … Here are highlights from article Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot 1. User-controlled features can impact email open rates: –…
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Custom Email Preference Centre – What is it? · Nebula Consulting
Build a better relationship with your prospects when using a custom email preference centre. Then leverage reporting to growth this further … Here are highlights from article Custom Email Preference Centre – What is it? · Nebula Consulting 1. Custom Email Preference Centre: – Allows you to collect preferences before prospects are known to you…
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Salesforce Winter ‘24 Release: Account Engagement New Features
Salesforce Winter ‘24 release notes are out! Here are the most important features coming to Account Engagement marketers should know about … Here are highlights from article Salesforce Winter ‘24 Release: Account Engagement New Features 1. Set Engagement Studio Program wait steps to 2-8 hours: – Helpful for giving other processes time to run before…
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Boost Pardot (Account Engagement) With These 12 Apps | THE DRIP
Share this article…Pardot (Account Engagement) has many strengths – from powerful email campaign automation with Engagement Studio, to a close alignment with Sales Cloud. But for some organizations, there will come a point where extending your marketing automation to new channels and tactics is the… Read More … Here are highlights from article Boost Pardot…
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Winter ’24: Hottest Account Engagement (Pardot) Updates | Salesforce Ben
Share this article…The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users. This release features a desired capability in Engagement Studio, and improvements to the API that enable us to develop solutions… Read More … Here are highlights from article Winter ’24:…
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How to integrate Pardot with Google Analytics (G4) to track engagement
The change away from Google Analytics 360 to G4 has ramifications for marketers using Pardot. This session dives into what you should know … Here are highlights from article How to integrate Pardot with Google Analytics (G4) to track engagement 1. Basics of GA4 events from a marketer’s perspective – Understanding the concept and importance…