The change away from Google Analytics 360 to G4 has ramifications for marketers using Pardot. This session dives into what you should know …
Here are highlights from article How to integrate Pardot with Google Analytics (G4) to track engagement
1. Basics of GA4 events from a marketer’s perspective
– Understanding the concept and importance of GA4 events
– How GA4 events can provide valuable insights for marketers
– Different types of GA4 events and their significance in tracking user engagement
2. Integration between Account Engagement and GA4
– Exploring the seamless integration between Pardot’s Account Engagement and GA4
– Benefits of integrating these platforms for tracking user engagement
– How the integration can improve marketing campaign effectiveness
3. Tracking user engagement with GA4
– Using GA4 events to track important events, such as form submissions within iframe forms
– Techniques for setting up GA4 event tracking for user engagement
– How to use GA4 event data to analyze user behavior and optimize marketing strategies
4. Leveraging GA4 events for marketing campaigns
– Practical tips and strategies for leveraging GA4 events in marketing campaigns
– How to use GA4 event data to personalize marketing messages and offers
– Examples of successful marketing campaigns that utilized GA4 events effectively
5. Key takeaways from the session
– Understanding the importance of GA4 events and their role in tracking user engagement
– The benefits of integrating Pardot’s Account Engagement with GA4
– Practical tips on how to set up GA4 event tracking and leverage the data for marketing campaigns
You can read it here: https://sfdc.blog/lgjKQ
Source from pardotgeeks(dot)com