Pardot
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Six Reasons Why You’d Want to Implement a Customer Data Platform
If you’re wondering if you should implement a customer data platform (CDP), then read on to get six reasons why it’s a good idea … Here are highlights from article Six Reasons Why You’d Want to Implement a Customer Data Platform 1. Building personalized customer experiences: Customers expect personalized experiences and a CDP can connect…
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The Five Major Components of a Customer Data Platform
Thinking about implementing a customer data platform (CDP)? Understanding the main components of a CDP is a good way to help make the decision … Here are highlights from article The Five Major Components of a Customer Data Platform 1. Increased demand for personalized customer experiences – CDP provides the foundation for marketing personalization and…
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Should You Buy or Build a Customer Data Platform?
You may be wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in this blog post … Here are highlights from article Should You Buy or Build a Customer Data Platform? 1. The five main components of a customer data platform (CDP) are: – Data Ingestion and Storage…
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Salesforce Winter ’24 Release: Platform Highlights
Salesforce Winter ‘24 release notes are out! Here are the Salesforce platform features marketers and Salesforce admins should know about … Here are highlights from article Salesforce Winter ’24 Release: Platform Highlights 1. Hyperforce Migration: – Salesforce is modernizing their infrastructure with Hyperforce. – Hyperforce Assistant is available to help orgs prepare for the migration.…
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5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ Salesforce Marketing GPT • Account Engagement Salesforce is set to revolutionise the marketing automation world with its latest innovation – ‘Marketing GPT.’ What does … Here are highlights from article 5 Reasons to Get Excited About Salesforce ‘Marketing GPT’ 1. Hyper-personalisation: – Marketing GPT can generate…
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Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting
In this blog, we’ll explore a range of common email marketing mistakes that even seasoned marketers can stumble upon … Here are highlights from article Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting 1. Not optimizing emails for mobile devices: – 41% of email opens occur on mobile devices.…
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Managing Pardot Cookie Consent & Web Tracking
Managing Pardot Cookie Consent & Web Tracking Pardot Cookie Consent • Account Engagement GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account … Here are highlights from article Managing Pardot Cookie Consent & Web Tracking 1.…
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The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here
Account Engagement users are getting shorter wait steps in Engagement Studio Programs with the Salesforce Winter ‘24 release … Here are highlights from article The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here 1. Precise wait steps in Engagement Studio Programs: – Users can now set wait steps anywhere from 2-8 hours,…
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Account Engagement Folder Sharing in Email Template
When you save your email template, you can keep it in a Private or Public folder. Private – Only you can see the email template. Public – Everyone can see the email template. But what if you want something in between? You can create … Here are highlights from article Account Engagement Folder Sharing in…
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Dreamforce 2023: The Ultimate Marketer Guidebook
Dreamforce 2023 is coming to San Francisco, CA, September 12-14. Here’s the marketer guidebook to Dreamforce 2023 to get you ready … Here are highlights from article Dreamforce 2023: The Ultimate Marketer Guidebook 1. Dreamforce 2023 overview – Dreamforce is an event taking place in San Francisco from September 12-14, focusing on how AI +…