A Guide to Pardot SEO: Dos & Don’ts
Pardot SEO • Account Engagement
When it comes to search engine optimisation, Account Engagement (formerly known as Pardot – I’ll use the two names interchangeably) has some nifty built-in features for tracking. However …
1. Pardot SEO ‘dos’:
– Track search keywords by adding and monitoring target search words and phrases
– Use tags to organize keywords (e.g., ‘branded’ and ‘non-branded’)
– View search results including rankings on Google, Bing, and Yahoo, monthly search volume, CPC, and organic ranking difficulty
– Analyze keyword history and top search results
2. Monitor competitor SEO:
– Add competitors and view their SEO metrics, including external equity links, page authority, domain authority, links to root domain, and root domain external links
– Track competitor performance over time and compare it to your own
3. Setup the Google Analytics Connector:
– Use the Google Analytics Connector for Pardot to pull UTM parameters into prospect records
– UTM parameters are tracking URLs that allow you to see how users arrived on your website and converted within Google Analytics
– Create unique URLs with UTM parameters to track different parts of search engine real estate, such as Google My Business listings
4. Use the Natural Language Processing (NLP) tool:
– Utilize Pardot’s NLP tool to understand the intent and sentiment behind prospect interactions and tailor your marketing efforts accordingly
– Use NLP data to personalize messaging and optimize lead scoring
5. Optimize content for search engines:
– Develop a content strategy that incorporates relevant keywords and topics
– Optimize on-page elements such as title tags, meta descriptions, and headers with target keywords
– Create high-quality, informative content that aligns with the needs of your target audience
You can read it here: https://go.alexandreruiz.com/pardotcontent/a-guide-to-pardot-seo-dos-don-ts
Source from marcloudconsulting-dot-com