In this post, we’ll cover four ways to track the first and last touchpoints on Account Engagement landing pages by capturing UTM parameters …
1. Option 1: Map the URL to hidden form fields
– Use JavaScript to extract UTM values from the URL
– Map the UTM values to the correct hidden form fields on the landing page
2. Option 2: Store UTM values in a session cookie
– Use JavaScript to grab UTM values from the URL
– Store the UTM values in a session cookie
– Map the UTM values to hidden form fields on different landing pages
3. Option 3: Pass UTM parameters to forms embedded in iFrames
– Use JavaScript to extract UTM values from the URL
– Store the UTM values in a cookie
– Have the Pardot iFrame grab the cookie value and fill in hidden form fields
4. Option 4: Capture UTM parameters across multiple website visits
– Use JavaScript to store UTM values in a persistent cookie
– The cookie will remember the UTM data even if visitors come back later
– Hidden form fields will be populated with the UTM values when a form is submitted
Conclusion:
– These four scripting paths provide solutions for capturing UTM parameters on Account Engagement landing pages
– They ensure accurate capture of first and last touch UTM parameters
– Each option involves using JavaScript and cookies to extract and store UTM values
You can read it here: https://sfdc.blog/bvMqB
Source from thespotforpardot-dot-com