Pardot
-
Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting
In this blog, we’ll explore a range of common email marketing mistakes that even seasoned marketers can stumble upon … Here are highlights from article Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting 1. Not optimizing emails for mobile devices: – 41% of email opens occur on mobile devices.…
-
Managing Pardot Cookie Consent & Web Tracking
Managing Pardot Cookie Consent & Web Tracking Pardot Cookie Consent • Account Engagement GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account … Here are highlights from article Managing Pardot Cookie Consent & Web Tracking 1.…
-
The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here
Account Engagement users are getting shorter wait steps in Engagement Studio Programs with the Salesforce Winter ‘24 release … Here are highlights from article The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here 1. Precise wait steps in Engagement Studio Programs: – Users can now set wait steps anywhere from 2-8 hours,…
-
Account Engagement Folder Sharing in Email Template
When you save your email template, you can keep it in a Private or Public folder. Private – Only you can see the email template. Public – Everyone can see the email template. But what if you want something in between? You can create … Here are highlights from article Account Engagement Folder Sharing in…
-
Dreamforce 2023: The Ultimate Marketer Guidebook
Dreamforce 2023 is coming to San Francisco, CA, September 12-14. Here’s the marketer guidebook to Dreamforce 2023 to get you ready … Here are highlights from article Dreamforce 2023: The Ultimate Marketer Guidebook 1. Dreamforce 2023 overview – Dreamforce is an event taking place in San Francisco from September 12-14, focusing on how AI +…
-
Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement) | Salesforce Ben
Share this article…Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more. Campaigns are… Read More … Here are highlights from article Best Practices…
-
WITness Success 2023: An Inspirational Experience
WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…
-
Guide to the ON24 + Salesforce Integration (for Account Engagement Admins) | Salesforce Ben
Share this article…ON24 is a cloud-based digital experience platform that enables users to create digital events such as webinars. With its advanced technology, ON24 ranks highly on “Platform Popularity” in G2’s Webinar Software category, and is among the top ten for “Satisfaction” and “G2 Score”.… Read More … Here are highlights from article Guide to…
-
Email Campaign Efficiency: Tips for Saving Time and Boosting Results
Let’s organize the chaos — making your life easier when it’s time to launch an email campaign. Here are a few email campaign tips … Here are highlights from article Email Campaign Efficiency: Tips for Saving Time and Boosting Results Key Areas: 1. Using an email brief – Start with a brief description of the…
-
Account Engagement Lightning Builders and Scoring Categories
Account Engagement Scoring Categories and Lightning Builders are two great features to amp up your marketing and segmentation. Here’s how … Here are highlights from article Account Engagement Lightning Builders and Scoring Categories 1. Issues with combining Account Engagement Scoring Categories and Lightning Builders: – Scoring Categories rely on Account Engagement folders, but Lightning Builders…