Pardot
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Account Engagement Folder Sharing in Email Template
When you save your email template, you can keep it in a Private or Public folder. Private – Only you can see the email template. Public – Everyone can see the email template. But what if you want something in between? You can create … Here are highlights from article Account Engagement Folder Sharing in…
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Dreamforce 2023: The Ultimate Marketer Guidebook
Dreamforce 2023 is coming to San Francisco, CA, September 12-14. Here’s the marketer guidebook to Dreamforce 2023 to get you ready … Here are highlights from article Dreamforce 2023: The Ultimate Marketer Guidebook 1. Dreamforce 2023 overview – Dreamforce is an event taking place in San Francisco from September 12-14, focusing on how AI +…
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Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement) | Salesforce Ben
Share this article…Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more. Campaigns are… Read More … Here are highlights from article Best Practices…
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WITness Success 2023: An Inspirational Experience
WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…
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Guide to the ON24 + Salesforce Integration (for Account Engagement Admins) | Salesforce Ben
Share this article…ON24 is a cloud-based digital experience platform that enables users to create digital events such as webinars. With its advanced technology, ON24 ranks highly on “Platform Popularity” in G2’s Webinar Software category, and is among the top ten for “Satisfaction” and “G2 Score”.… Read More … Here are highlights from article Guide to…
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Email Campaign Efficiency: Tips for Saving Time and Boosting Results
Let’s organize the chaos — making your life easier when it’s time to launch an email campaign. Here are a few email campaign tips … Here are highlights from article Email Campaign Efficiency: Tips for Saving Time and Boosting Results Key Areas: 1. Using an email brief – Start with a brief description of the…
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Account Engagement Lightning Builders and Scoring Categories
Account Engagement Scoring Categories and Lightning Builders are two great features to amp up your marketing and segmentation. Here’s how … Here are highlights from article Account Engagement Lightning Builders and Scoring Categories 1. Issues with combining Account Engagement Scoring Categories and Lightning Builders: – Scoring Categories rely on Account Engagement folders, but Lightning Builders…
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Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot
If your marketing strategy is founded on the email open rate, then the data privacy landscape of the future could be an unpleasant awakening … Here are highlights from article Why Email Open Rate Is Dead – and How Account Engagement Can Help – The Spot 1. User-controlled features can impact email open rates: –…
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Custom Email Preference Centre – What is it? · Nebula Consulting
Build a better relationship with your prospects when using a custom email preference centre. Then leverage reporting to growth this further … Here are highlights from article Custom Email Preference Centre – What is it? · Nebula Consulting 1. Custom Email Preference Centre: – Allows you to collect preferences before prospects are known to you…
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Salesforce Winter ‘24 Release: Account Engagement New Features
Salesforce Winter ‘24 release notes are out! Here are the most important features coming to Account Engagement marketers should know about … Here are highlights from article Salesforce Winter ‘24 Release: Account Engagement New Features 1. Set Engagement Studio Program wait steps to 2-8 hours: – Helpful for giving other processes time to run before…