You may be wondering if you should buy or build a customer data platform (CDP). We’ll answer that question in this blog post …
Here are highlights from article Should You Buy or Build a Customer Data Platform?
1. The five main components of a customer data platform (CDP) are:
– Data Ingestion and Storage
– Data Modelling and Data Processing
– Identity Management and Consent Tracking (for Marketing)
– Profile Enrichment and Audience Building
– Actions and Insights
2. CDP implementations require a team with expertise and knowledge in data architecture, data modeling, and data engineering.
3. It is important to have platform-specific knowledge to build out the capabilities of the selected CDP components, such as Salesforce Administrator skills for Salesforce Data Cloud implementation.
4. Marketing domain expertise is crucial for CDP use cases that involve audience building for marketing purposes.
5. Large enterprises or SaaS companies may consider composable CDPs if they have a big IT department or core business in building applications. However, purchasing a CDP suite that includes all the major components ready to use out-of-the-box can accelerate the time to value and overcome skill gaps.
You can read it here: https://sfdc.blog/iGAXx
Source from thespotforpardot(dot)com