Account Engagement users are getting shorter wait steps in Engagement Studio Programs with the Salesforce Winter ‘24 release …
Here are highlights from article The Wait is Over: Shorter Wait Steps in Engagement Studio Are Here
1. Precise wait steps in Engagement Studio Programs:
– Users can now set wait steps anywhere from 2-8 hours, providing more flexibility in programs.
– This feature allows for more precise timing of actions and eliminates the need to wait a full day to trigger an action.
2. How to use shorter wait steps in Engagement Studio:
– In Engagement Studio, users can add wait steps by clicking on “wait” when adding an action to a program.
– They can then toggle to “hours” and set the desired amount of hours for the wait step.
3. Scenarios for using hour wait steps:
– Welcome Programs: Use an hour wait step to send the first welcome email to prospects who signed up for the mailing list or were imported.
– Post Form Follow Up Emails: Use a short wait period to send follow-up emails from the sales team, allowing prospects time to finish exploring the website and making the follow-up feel more personal.
– System Processing Time: Use a two-hour wait step to ensure that dynamic lists have time to run and include newly added prospects.
– Custom Redirect/Page Action Follow Ups: Set up custom redirects or page actions on high-priority pages and use a few hours wait step to suggest the next step or piece of content for prospects who have left the website.
4. Taking advantage of shorter wait times:
– Users are encouraged to revisit existing Engagement Studio programs and consider replacing day-long wait steps with shorter hour increments.
– Shorter wait times can help personalize the prospect’s experience and allow for more timely actions.
5. Learning more about effective Engagement Studio Programs:
– Users can consider taking the Workshop: Engagement Studio for Marketers to learn more about creating effective programs in Engagement Studio.
You can read it here: https://sfdc.blog/fzTTb
Source from thespotforpardot(dot)com