Managing Pardot Cookie Consent & Web Tracking
Pardot Cookie Consent • Account Engagement
GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account …
Here are highlights from article Managing Pardot Cookie Consent & Web Tracking
1. Importance of cookie consent for GDPR compliance:
– First-party cookies can be considered personal data and require user consent.
– Users must be able to understand what information is collected and how it will be used.
– Users should be able to withdraw consent at any time.
2. Introduction of Javascript Consent & Tracking API:
– Salesforce Spring ’22 release includes a new API to manage website tracking cookie opt-in and opt-out.
– Allows marketers to align Pardot tracking with third-party cookie consent banners.
3. Steps to manage Pardot cookie consent:
– Replace the default Pardot tracking code with a new version.
– Customize the tracking code in the cookie consent banner to align with Pardot’s cookie opt-in.
– Add a preference management script to allow users to return to the cookie banner.
– Use add-ons for more granular insights from cookie consent tools.
4. Technical requirements and options:
– Requires a web developer comfortable with APIs.
– MarCloud offers a ready-made solution for Pardot-aligned cookie consent banners.
5. Benefits of using MarCloud’s solution:
– One-time investment.
– Includes valuable add-ons for marketing insights.
– Ensures alignment with Pardot and integration with Salesforce.
You can read it here: https://go.alexandreruiz.com/pardotcontent/managing-pardot-cookie-consent-web-tracking
Source from marcloudconsulting(dot)com