Pardot
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Dreamforce 2023 Recap Salesforce Leans in to AI + Data Cloud as the Future of Nonprofit Success
Get a Salesforce nonprofit consultant’s perspective and recap of the Dreamforce 2023 session, Empowering Nonprofits in Times of Change with Data + AI + CRM + Trust … Here are highlights from article Dreamforce 2023 Recap Salesforce Leans in to AI + Data Cloud as the Future of Nonprofit Success 1. Announcement of Einstein AI…
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7 Things That Trip Up New Account Engagement (Pardot) Admins | Salesforce Ben
Share this article…Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on this Salesforce tool can be confusing and frustrating. This is especially true if you keep running into issues and errors… Read More … Here are highlights from article 7 Things…
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5 Design Musts for Account Engagement Users
In this post, we’ll delve into five design musts that can elevate your Account Engagement-powered campaigns and help you create impactful email and landing page experiences … Here are highlights from article 5 Design Musts for Account Engagement Users 1. Use responsive design to engage across devices: – Ensure that your email and landing page…
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5 Event Marketing Best Practices To Implement For Your Next Campaign
A panel of marketing leaders to shared their recommended event marketing best practices at the Dreamforce HFM 2023. Here they are … Here are highlights from article 5 Event Marketing Best Practices To Implement For Your Next Campaign 1. Align your event to the appropriate stages of the funnel: – Consider where your event best…
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Salesforce Starter: The Perfect Solution for Small Businesses
Are you a small business owner who is interested in using Salesforce for your business? If so, Salesforce Starter was created just for you … Here are highlights from article Salesforce Starter: The Perfect Solution for Small Businesses 1. Salesforce Starter is a low-cost, lightweight version of Salesforce designed for small businesses. 2. It is…
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Eliminate Form-Fill Burnout with Account Engagement Progressive Profiling
Marketing Cloud Account Engagement Progressive Profiling is an out-of-the-box way to get detailed prospect data without causing form burnout … Here are highlights from article Eliminate Form-Fill Burnout with Account Engagement Progressive Profiling 1. Progressive Profiling: – Out-of-the-box functionality for B2B marketers – Gathers additional prospect data over time without lengthy forms – Increases conversion…
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Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
Here’s a recap of the Salesforce Marketing Cloud Winter ‘24 release highlights across all products, adapted from a Dreamforce 2023 session … Here are highlights from article Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights 1. Segment Intelligence (Data Cloud): – Connects and harmonizes customer and marketing performance data. – Provides out-of-the-box dashboards to…
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Navigating the Tumultuous Waters of AI, Ethics, and Accessibility
Here are takeaways from three sessions after recently wrapping three 2023 Salesforce Dreamin’ conferences … Here are highlights from article Navigating the Tumultuous Waters of AI, Ethics, and Accessibility 1. Ethical concerns in AI development: – AI’s ethics framework traces its roots to the 1979 Belmont Report, which laid the ethical foundation for human subjects…
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Help! My Account Engagement Email Looks Broken
If your Marketing Cloud Account Engagement (Pardot) email looks broken and you can’t figure out why, then you’re in the right place … Here are highlights from article Help! My Account Engagement Email Looks Broken 1. Images appear broken – Check image URLs and ensure they are correctly linked in the HTML code – Optimize…
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Deciding If It’s Time To Bring in an Analytics Reporting Partner
Deciding if you’re ready to team up with a marketing analytics partner or consultant for reporting can be a real head-scratcher … Here are highlights from article Deciding If It’s Time To Bring in an Analytics Reporting Partner 1. Limited Internal Resources: – Lack of time, expertise, or resources for analytics reporting – Marketers spending…