Pardot
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5 Event Marketing Best Practices To Implement For Your Next Campaign
A panel of marketing leaders to shared their recommended event marketing best practices at the Dreamforce HFM 2023. Here they are … Here are highlights from article 5 Event Marketing Best Practices To Implement For Your Next Campaign 1. Align your event to the appropriate stages of the funnel: – Consider where your event best…
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Salesforce Starter: The Perfect Solution for Small Businesses
Are you a small business owner who is interested in using Salesforce for your business? If so, Salesforce Starter was created just for you … Here are highlights from article Salesforce Starter: The Perfect Solution for Small Businesses 1. Salesforce Starter is a low-cost, lightweight version of Salesforce designed for small businesses. 2. It is…
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Eliminate Form-Fill Burnout with Account Engagement Progressive Profiling
Marketing Cloud Account Engagement Progressive Profiling is an out-of-the-box way to get detailed prospect data without causing form burnout … Here are highlights from article Eliminate Form-Fill Burnout with Account Engagement Progressive Profiling 1. Progressive Profiling: – Out-of-the-box functionality for B2B marketers – Gathers additional prospect data over time without lengthy forms – Increases conversion…
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Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
Here’s a recap of the Salesforce Marketing Cloud Winter ‘24 release highlights across all products, adapted from a Dreamforce 2023 session … Here are highlights from article Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights 1. Segment Intelligence (Data Cloud): – Connects and harmonizes customer and marketing performance data. – Provides out-of-the-box dashboards to…
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Navigating the Tumultuous Waters of AI, Ethics, and Accessibility
Here are takeaways from three sessions after recently wrapping three 2023 Salesforce Dreamin’ conferences … Here are highlights from article Navigating the Tumultuous Waters of AI, Ethics, and Accessibility 1. Ethical concerns in AI development: – AI’s ethics framework traces its roots to the 1979 Belmont Report, which laid the ethical foundation for human subjects…
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Help! My Account Engagement Email Looks Broken
If your Marketing Cloud Account Engagement (Pardot) email looks broken and you can’t figure out why, then you’re in the right place … Here are highlights from article Help! My Account Engagement Email Looks Broken 1. Images appear broken – Check image URLs and ensure they are correctly linked in the HTML code – Optimize…
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Deciding If It’s Time To Bring in an Analytics Reporting Partner
Deciding if you’re ready to team up with a marketing analytics partner or consultant for reporting can be a real head-scratcher … Here are highlights from article Deciding If It’s Time To Bring in an Analytics Reporting Partner 1. Limited Internal Resources: – Lack of time, expertise, or resources for analytics reporting – Marketers spending…
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Lessons Learned During a Salesforce Data Cloud Implementation
If you’re getting ready for a Salesforce Data Cloud implementation, then this post will get you ready for it … Here are highlights from article Lessons Learned During a Salesforce Data Cloud Implementation 1. What is Salesforce Data Cloud? – Salesforce’s long-term customer data platform (CDP) solution – Integrates data from multiple sources to create…
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What are Operational Emails in Pardot (MCAE)?
What are Operational Emails in Pardot (MCAE)? Email marketing • Account Engagement You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement). If you’re an admin you may also have seen it’s … Here are highlights from article What are Operational Emails in Pardot (MCAE)? 1.…
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How to Manage & Clean Your Pardot Database
How to Manage & Clean Your Pardot Database Pardot database • Account Engagement There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database. Unfortunately, users can get so caught … Here are highlights from article How to Manage & Clean Your Pardot Database…