Pardot
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How to see if your Pardot tracking code is not setting cookies – Pardot Geeks
Before you create another form in Account Engagement (FKA Pardot), do yourself a favor. Head over to the Conversions report … Stay ahead in the Salesforce ecosystem by understanding the crucial aspects of Pardot’s tracking code and cookies. Dive into the technicalities that enhance user tracking and campaign performance. Here are the five key areas…
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Account Engagement Spring ’24 Release Features
Salesforce Spring ‘24 release notes are out! Here are the most important features coming to Account Engagement that you should know about … Harness the potential of the latest Salesforce Account Engagement updates as they bring new features to optimize marketing campaigns and streamline workflows. Here’s what you need to know: 1. **Einstein Campaign Insights**…
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Why the Pardot email preference center is so important
The lists used in your Pardot preference center should be the foundation of all lists that are used for email marketing efforts … Stay ahead of the curve in your Salesforce endeavors by optimizing your Pardot Preference Center. Elevate your marketing campaigns with these five key areas: 1. **Personalization and Branding** – Tailor the preference…
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How to track your prospect database churn in Pardot
Your Pardot prospect database size will change over the years. Learn how to monitor your prospect database churn over the year … Here are highlights from article How to track your prospect database churn in Pardot 1. Dynamic List Creation – Establish a Dynamic List to track unmailable and hard bounced prospects. – First run…
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Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets – The Spot
Dive into Marketing Cloud Intelligence Formulas with insights on JavaScript syntax, date parsing, and field references for seamless data … Here are highlights from article Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets – The Spot 1. Formula Syntax with JavaScript: – Intelligence platform allows for Excel-like formulas and variations of formula work using…
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Don’t use Custom Redirects in Pardot for Google Ads tracking
Using Custom Redirects in Pardot for tracking Google Ads clicks produces unreliable data. What you see in Pardot will never match AdWords … Here are highlights from article Don’t use Custom Redirects in Pardot for Google Ads tracking 1. Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks are unreliable – Click data…
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Spring ’24 Release Highlights for Account Engagement (Pardot) | Salesforce Ben
Salesforce Spring ’24 Release: everything you need to know about, Einstein GPT for Account Engagement, new email builder, and more … Here are highlights from article Spring ’24 Release Highlights for Account Engagement (Pardot) | Salesforce Ben 1. New Email Builder: – Salesforce teases a new email builder in the Spring ‘24 release. – Users…
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Lead Source Tracking in Account Engagement (Pardot) · Nebula Consulting
Ever wonder how important your Lead Source field is in Account Engagement? Or want to understand how it’s populated? Take a look at our blog … Here are highlights from article Lead Source Tracking in Account Engagement (Pardot) · Nebula Consulting 1. Definition of lead source: – Lead source is the first tracked interaction with…
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Account Engagement (Pardot) Advanced Email Analytics
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let’s be honest. In our modern marketing world, where you can’t count opens and are unsure of clicks, the value of Advanced Email Analytics has dropped a notch. Nonetheless, marketers often find themselves reviewing the analytic results of important emails. Advanced Email…
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New Gmail and Yahoo Protections and What to Do in Account Engagement
Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the quick facts: Google and Yahoo have new requirements for companies that send over 5,000 messages to Gmail … Here are highlights from article New Gmail…