Pardot
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Lead Source Tracking in Account Engagement (Pardot) · Nebula Consulting
Ever wonder how important your Lead Source field is in Account Engagement? Or want to understand how it’s populated? Take a look at our blog … Here are highlights from article Lead Source Tracking in Account Engagement (Pardot) · Nebula Consulting 1. Definition of lead source: – Lead source is the first tracked interaction with…
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Account Engagement (Pardot) Advanced Email Analytics
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let’s be honest. In our modern marketing world, where you can’t count opens and are unsure of clicks, the value of Advanced Email Analytics has dropped a notch. Nonetheless, marketers often find themselves reviewing the analytic results of important emails. Advanced Email…
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New Gmail and Yahoo Protections and What to Do in Account Engagement
Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the quick facts: Google and Yahoo have new requirements for companies that send over 5,000 messages to Gmail … Here are highlights from article New Gmail…
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Automate All The Things In Account Engagement (Pardot) – Pardot Pro
Hate spending time doing things over and over again in Pardot? Learn how to automate data cleaning without writing any code … Here are highlights from article Automate All The Things In Account Engagement (Pardot) – Pardot Pro 1. Introduction to automating data cleaning and normalization in Pardot: – Eliminate manual tasks and save time…
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Prepare for 2024 Changes for Email Senders · Nebula Consulting
If you are a Marketing Cloud Account Engagement or Engagement user and you are concerned about how this might affect you, you’re not alone … Here are highlights from article Prepare for 2024 Changes for Email Senders · Nebula Consulting 1. Change happening to reduce spam emails: – Aimed at protecting recipients from spoofing, phishing,…
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Account Engagement – Customize your Email Content List View
Bill Fetter from Unfettered Marketing inspired this blog with his innovative solution of customizing Email Content. If you’re using the new Lighting Email Builder, you regularly send emails out of Email Content. The Email Content default page layout looks something like this: Take a closer look … Here are highlights from article Account…
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Florida Dreamin’: A Conference Where Soft Skills Shine
Florida Dreamin’ 2023 had an excellent mix of non-technical topics. Here are the soft-skills session highlights from the conference … Here are highlights from article Florida Dreamin’: A Conference Where Soft Skills Shine 1. The Florida Dreamin’ conference aims to provide inspiration and guidance for Salesforce community members. – The conference focuses on career pathing…
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Adding Public Folder to Lightning Email Builder
If you are using the Lightning Email Builder, you likely want to save your email templates in a public folder. The public folder will allow anyone in your team to access the email templates. (Saving the email templates in the Private folder means only you will have access.) But sometimes, you can’t see “Public Email…
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Speed Up Your Account Engagement (Pardot) Account | Salesforce Ben
Share this article…If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same applies for the connector making updates in Salesforce/Account Engagement, and email sends. A question on the Trailblazer Community a few… Read More … Here are highlights from article Speed Up…
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Create a Custom Recipe in B2BMA with Account Engagement Campaign Influence Model
In this blog, we’ll walk you through step by step so you can build your custom recipe in B2BMA utilizing Campaign Influence and feel confident … Here are highlights from article Create a Custom Recipe in B2BMA with Account Engagement Campaign Influence Model 1. Trouble with customizing CRM Analytics and B2B Marketing Analytics (B2BMA) using…