Before you create another form in Account Engagement (FKA Pardot), do yourself a favor. Head over to the Conversions report …
Stay ahead in the Salesforce ecosystem by understanding the crucial aspects of Pardot’s tracking code and cookies. Dive into the technicalities that enhance user tracking and campaign performance. Here are the five key areas you need to know:
1. **Purpose of Pardot Tracking Code**
– Tracks visitor and prospect activities on your website.
– Collects data to score prospects and triggers automated actions.
2. **Implementation of Tracking Code**
– Placed in the HTML of your webpages to monitor visitor behavior.
– Ensures accurate data collection across various pages.
3. **Understanding Visitor Cookies**
– Pardot assigns a unique cookie to each visitor for tracking.
– The cookie stores the activities and preferences of anonymous visitors.
4. **Conversion from Visitor to Prospect**
– Occurs when an anonymous visitor identifies themselves by completing a form.
– The existing cookie links the visitor’s browser to their new prospect record.
5. **Cookie Duration and Privacy**
– Pardot cookies are persistent but have a set expiration date.
– Compliance with privacy regulations is critical, ensuring users’ consent for tracking.
Keep these points in check to optimize your marketing strategies and respect user privacy.
You can read it here: https://sfdc.blog/QkitZ
Source from pardotgeeks(dot)com