Salesforce Spring ’24 Release: everything you need to know about, Einstein GPT for Account Engagement, new email builder, and more …
Here are highlights from article Spring ’24 Release Highlights for Account Engagement (Pardot) | Salesforce Ben
1. New Email Builder:
– Salesforce teases a new email builder in the Spring ‘24 release.
– Users can try out the new builder and choose between the existing or new experience.
– The new builder offers a more modern and modular building experience.
2. Einstein Assistant for Account Engagement:
– Einstein Assistant for Account Engagement allows users to create forms, landing pages, email subject lines, and email body copy.
– It utilizes Gen-AI technology within the Salesforce platform.
– The interface is similar to Marketing Cloud’s Content Builder with the Marketing GPT interface.
3. Sending Domain Updates:
– Google and Yahoo are implementing changes to clamp down on spam and unsolicited email sending.
– Account Engagement marketers need to add and verify their DKIM record to indicate authorization for sending emails.
– DKIM records can be added and verified in Account Engagement Settings → Domain Management.
4. Data Cloud & Email Data:
– Data Cloud has gained popularity, with customers gaining access to a freemium version.
– Users can create a data stream in Data Cloud to bring in email engagement data.
5. Release Dates:
– Spring ‘24 release will arrive mid-January or the first two weeks of February 2024, depending on the Salesforce instance.
You can read it here: https://sfdc.blog/TVVsK
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