Advanced Email Analytics is an insightful tool for any Account Engagement user.
But let’s be honest. In our modern marketing world, where you can’t count opens and are unsure of clicks, the value of Advanced Email Analytics has dropped a notch.
Nonetheless, marketers often find themselves reviewing the analytic results of important emails.
Advanced Email …
Here are highlights from article Account Engagement (Pardot) Advanced Email Analytics
1. Availability and Cost:
– Advanced Email Analytics is available in Plus, Advanced, and Premium Editions.
– It is also available for an additional cost in Growth Edition.
2. Click-Through Rate Report:
– The Click-Through Rate Report tab shows the click-through rates for each link in the email.
– It provides insights on the effectiveness of the email content.
3. Interaction Tab:
– The Interaction tab shows engagement and activity metrics.
– It includes metrics such as glanced or unread percentage, skimmed percentage, read percentage, print count, and forward count.
4. Glanced or Unread Percentage:
– This metric shows the percentage of recipients who opened the email for less than 2 seconds.
5. Email Client:
– The Email Clients tab provides information on which email clients and operating systems are used to open the emails.
– Marketers can use this information to optimize their email campaigns for different email clients.
You can read it here: https://go.alexandreruiz.com/pardotcontent/account-engagement-pardot-advanced-email-analytics
Source from greenkeydigital(dot)com