Using Custom Redirects in Pardot for tracking Google Ads clicks produces unreliable data. What you see in Pardot will never match AdWords …
Here are highlights from article Don’t use Custom Redirects in Pardot for Google Ads tracking
1. Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks are unreliable
– Click data in Pardot will not match what is seen in Google Ads
– Pardot’s AdWords connector is flawed and provides misleading data
2. Let Google Ads track ad clicks
– Use Google Ads for tracking ad clicks instead of relying on Pardot
3. Use Pardot for attribution and deeper reporting
– Marketers use Pardot to add attribution and deeper reporting to their campaigns
4. Utilize Pardot’s Google Ads connector for conversion tracking
– Add a conversion pixel from a Google Ads campaign to the Pardot form thank-you page
– This enables Pardot to tie the Pardot Tracking Code/Cookie to the Google Ads conversion Tracking Code/Cookie
5. Reliable data for conversions in Pardot
– The Paid Search Report in Pardot under “Conversions” will now show reliable data
– These conversions are from the Google Ads campaign
– Conversions can be added to a campaign and an opportunity, providing a complete funnel for reporting
You can read it here: https://sfdc.blog/ThaFc
Source from pardotgeeks(dot)com