Use Pardot Tags to stick a label on to any record in Pardot for quick segmentation, organization and identification. See 11 ways to use them …
Here are highlights from article What are Pardot Tags? (+ 11 Ways to Tag in Pardot) | THE DRIP
1. Pardot Tags are labels that can be applied to records or assets for segmentation, organization, and identification purposes.
2. Tags can be created from the record’s edit page or the tag overview page.
3. Tags can be found on various records in Pardot, such as prospects, accounts, forms, emails, landing pages, etc.
4. Pardot Tags can be used to tag prospects, assets, folders, tables, and for filtering in B2B Marketing Analytics.
5. Tags can be added manually by editing the record or through automation using the Apply Tag action on automation rules, segmentation rules, and Engagement Studio actions.
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Source from salesforceben(dot)com