Let’s organize the chaos — making your life easier when it’s time to launch an email campaign. Here are a few email campaign tips …
Here are highlights from article Email Campaign Efficiency: Tips for Saving Time and Boosting Results
Key Areas:
1. Using an email brief
– Start with a brief description of the campaign’s purpose and objective
– Clearly define key performance indicators (KPIs)
– Specify the type of content and format for the email
– Provide the proposed sending date and time
– List the call-to-action (CTA) text and hyperlinks
– Include an internal timeline with deadlines
2. Identifying and fixing recurring pain points
– Continuous edits to email HTML and copy can be a common pain point
– Tools like Stensul can help keep edits organized and out of email threads
– Integrations and features can help scale operations and meet timing requirements
3. Creating a plan for efficiency
– Draft and use an email brief to streamline the process
– Document and iterate on the process to improve efficiency
– Test solutions for pain points to make the campaign launch easier each time
4. Campaign overview and objective
– Clearly define the purpose and main objective of the campaign
– Provide background information for the team reviewing the brief
– State specific goals, such as increasing sales or building brand awareness
5. Metrics and reporting
– Define key performance indicators (KPIs) for measuring campaign success
– Set clear and measurable objectives
– Link to the report to be used after the campaign launch
You can read it here: https://sfdc.blog/QoLDy
Source from thespotforpardot(dot)com