Share this article…Pardot (Account Engagement) has many strengths – from powerful email campaign automation with Engagement Studio, to a close alignment with Sales Cloud. But for some organizations, there will come a point where extending your marketing automation to new channels and tactics is the… Read More …
Here are highlights from article Boost Pardot (Account Engagement) With These 12 Apps | THE DRIP
1. Email Digest for Pardot:
– Generates a weekly email summarizing Pardot activity.
– Includes email statistics and prospect activity.
– Useful for admins and sharing with other stakeholders.
2. Vidyard – Video for Salesforce:
– Online video platform for lead generation and engagement tracking.
– Tracks who watches videos and for how long.
– Integrates with Salesforce to record information on lead/contact records.
3. Automated Opportunity Contact Roles:
– App to automate management of Contact Roles in Salesforce.
– Essential for Campaign Influence reporting.
– Bridges the gap between contacts and opportunities for better reporting and segmentation.
4. Traction Complete Leads: Lead to Account Matching & Routing:
– Handles complex lead assignment and account ownership processes.
– Integrates with Salesforce to match leads to accounts.
– Provides automation for lead routing.
5. Pardot Data Health & Sales Insights:
– App that helps improve data health and provides sales insights.
– Cleans and standardizes data to ensure accuracy.
– Helps identify trends and patterns in sales data.
You can read it here: https://sfdc.blog/bJVsX
Source from salesforceben(dot)com