Here’s a recap of the Salesforce Marketing Cloud Winter ‘24 release highlights across all products, adapted from a Dreamforce 2023 session …
Here are highlights from article Dreamforce Session Recap: Winter ’24 Marketing Cloud Release Highlights
1. Segment Intelligence (Data Cloud):
– Connects and harmonizes customer and marketing performance data.
– Provides out-of-the-box dashboards to understand segment performance across channels.
– Enables optimization of segments using Einstein.
– Allows marketers to have a more holistic view of segment performance and optimize channel performance.
2. AI-Powered Segment Creation (Data Cloud):
– Powered by Einstein, marketers can build complex segments using a descriptive prompt.
– Marketers can generate segments without needing to be data scientists.
– Eliminates the need for technical knowledge of the data model and SQL skills.
– Enables marketers to be self-sufficient in accessing the data they need.
3. Intelligence GA4 Connector (Intelligence):
– Marketing Cloud Intelligence will have a built-in GA4 connector.
– Pre-defined data sets available to ingest GA4 data.
– Allows marketers to have relevant marketing data in one place.
– GA4 properties will appear when setting up data streams.
4. Account Engagement:
– Provides a holistic view of account engagement across channels.
– Enables personalized and targeted account-based marketing campaigns.
– Helps marketers track and measure the effectiveness of account engagement strategies.
– Enhances account-based marketing ROI.
5. Personalization:
– Empowers marketers to deliver personalized experiences at scale.
– Allows for the creation of dynamic content and messaging based on customer attributes and behaviors.
– Enhances customer engagement and satisfaction.
– Drives higher conversion rates and customer loyalty.
You can read it here: https://sfdc.blog/qfLRl
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