If you’re wondering if you should implement a customer data platform (CDP), then read on to get six reasons why it’s a good idea …
Here are highlights from article Six Reasons Why You’d Want to Implement a Customer Data Platform
1. Building personalized customer experiences: Customers expect personalized experiences and a CDP can connect siloed customer data sources to provide a complete view of the customer journey.
2. Creating unified customer profiles: A CDP helps stitch together customer interactions across different touchpoints to provide a more complete view of the customer journey.
3. Solving problems related to data silos/disconnected databases: A CDP helps solve the issue of customer data existing separately within different departments by connecting these siloed data sources.
4. Preparing for the demise of third-party cookies in 2024: With the end of third-party cookies, it becomes important to have a complete view of customers and personalized experiences, which a CDP can provide.
5. Complying with government regulations regarding privacy: A CDP helps organizations comply with privacy regulations by providing a centralized and secure customer database.
You can read it here: https://sfdc.blog/cReeL
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