This is a recorded session from the B2B Marketers User Group in Melbourne.
Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps.
Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement.
For instance, whenever someone fills out …
Here are highlights from article Track Account Engagement Activities in Google Analytics (GA4)
1. Google Analytics 4 (GA4) and Account Engagement Integration:
– Sabuhi Yahyayev from CloudKettle explains how to integrate GA4 with Account Engagement.
– Account Engagement forms can be linked to GA4 to track the details of form submissions.
2. Importance of Collecting Data:
– It is recommended to start collecting data using GA4 now.
– GA4 measures traffic and engagement on websites and apps.
3. Session Agenda:
– The session covers various topics related to GA4 and Account Engagement integration.
– It includes understanding the GA4 data model, events, tracking framework, and capturing events in GA4.
4. Resources for Account Engagement and GA4 Integration:
– A link to the recorded session is provided for further reference.
– Additional resources on integrating Salesforce Account Engagement forms with GA4 and the key differences between GA4 and Universal Analytics are mentioned.
5. Salesforce and GA4 Integration:
– The session likely includes information on integrating Salesforce with GA4.
– The specific details and steps for this integration are not provided in the summary.
You can read it here: https://go.alexandreruiz.com/pardotcontent/track-account-engagement-activities-in-google-analytics-ga4-
Source from greenkeydigital(dot)com