How to Manage & Clean Your Pardot Database
Pardot database • Account Engagement
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database. Unfortunately, users can get so caught …
Here are highlights from article How to Manage & Clean Your Pardot Database
Standardize form fields
– Use predefined answers and dropdowns instead of free-form text entries
– Ensure answers meet rules for each field (e.g. valid email address)
Manage inactive prospects
– Try to re-engage or classify as ‘inactive’
– Use Engagement Studio to target prospects who haven’t interacted
– Encourage them to confirm their interest or visit the website
Send prospects to the Recycle Bin
– Prospects in the Recycle Bin do not count towards usage limits
– Prospects can be retrieved or automatically removed if they engage
– Prospects can be manually or mass deleted
Cleanse and remove bad data
– Regularly clean and remove incorrect or outdated data
– Remove prospects with incorrect email addresses that bounce
– Improve deliverability and email open rates
Regularly review and analyze database performance
– Share accurate database metrics with stakeholders
– Avoid skewed reporting by excluding bad data or unresponsive prospects
– Use valid and responsive leads for segmentation, campaigns, etc.
You can read it here: https://go.alexandreruiz.com/pardotcontent/how-to-manage-clean-your-pardot-database
Source from marcloudconsulting(dot)com