This is a recorded session from the B2B Marketers User Group in Melbourne.
Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps.
Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement.
For instance, whenever someone fills out …
Here are highlights from article Track Account Engagement Activities in Google Analytics (GA4)
1. Google Analytics 4 (GA4):
– Measures traffic and engagement across websites and apps.
– Integrating GA4 with Account Engagement allows for tracking of form submissions.
2. GA4 Data Model:
– Provides an understanding of how GA4 organizes data.
– Helps in analyzing and interpreting the collected data.
3. GA4 Events:
– Events are actions taken by users on a website or app.
– Understanding events is crucial for tracking user engagement.
4. GA4 Tracking and Events Framework:
– Explains the framework for tracking events in GA4.
– Describes how to set up event tracking for Account Engagement forms.
5. Account Engagement Forms:
– The details from Account Engagement forms can be sent to GA4.
– This allows for tracking and analysis of form submissions.
Note: The article provides additional resources on integrating Salesforce Account Engagement forms with GA4 and highlights the key differences between GA4 and Universal Analytics.
You can read it here: https://go.alexandreruiz.com/pardotcontent/track-account-engagement-activities-in-google-analytics-ga4-
Source from greenkeydigital(dot)com