Marketing Cloud
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Marketing Cloud Intelligence (Datorama): An Introduction to Use Cases | Salesforce Ben
Understanding how to leverage Marketing Cloud Intelligence (formerly Datorama) can be a game-changer for Salesforce professionals looking to enhance their marketing analytics and insights. Here are five key areas that are critical when utilizing this powerful tool: 1. Centralized Data Integration – Unify data from various marketing platforms into a single source of truth. –…
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Marketing Cloud Intelligence (Datorama): Complete Guide to Data Ingestion | Salesforce Ben
Marketing Cloud Intelligence (formerly known as Datorama) is a powerful marketing analytics platform. Most Salesforce Marketers know the platform’s “Lite” version, which is included in the Marketing Cloud Engagement license, under the name “Marketing Cloud Intelligence Reports”. However, this merely scratches the surface of what Marketing Cloud Intelligence has to offer. As a standalone solution…
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8 New Year’s Resolutions for Salesforce Marketers | Salesforce Ben
Here are our suggestions for Salesforce marketers in 2024: Master ROI Tracking, Campaign Influence, Email Deliverability, and more … Here are highlights from article 8 New Year’s Resolutions for Salesforce Marketers | Salesforce Ben 1. Robust ROI Tracking – Importance of tracking campaign influence and understanding the connection between marketing efforts and revenue – Challenges…
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6 Einstein 1 Marketing Features I’d Like To See | Salesforce Ben
Share this article…Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use cases that lacked details), then at Connections ‘23, Marketing GPT was showcased (since then, the ‘GPT’ has been dropped). Finally,… Read More … Here are highlights from article 6 Einstein…
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Guide to Salesforce Marketing Cloud Contact Deletion | Salesforce Ben
Share this article…In today’s interconnected world, every click, interaction, and transaction leaves a trail. This creates a rich tapestry of information that organizations can harness to tailor experiences, enhance customer relationships, and drive growth. Salesforce Marketing Cloud, a leading player in the world of digital… Read More … Here are highlights from article Guide to…
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Guide to Collision Control for Marketing Cloud Admins | Salesforce Ben
Share this article…Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. This is to avoid ‘marketing fatigue’, the phenomenon where people become increasingly tired of your marketing,… Read More … Here are highlights from article Guide to…
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Identify Data Patterns With Salesforce Marketing Cloud | Salesforce Ben
Share this article…We all know the importance of an effective marketing strategy to gain traction and increase your customer base. But if you’re not investing time and effort in the right places, you’re doing yourself a disservice. Instead, carrying out marketing analysis (which includes data… Read More … Here are highlights from article Identify Data…
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Marketers: What You May Have Missed From Dreamforce ’23 | THE DRIP
Share this article…Another Dreamforce has wrapped up – and what a week it’s been. Personally, I was splitting my time between news coverage, absorbing knowledge on Data Cloud, and having great conversations with marketers. This is my chance to share the week’s highlights, beyond the… Read More … Here are highlights from article Marketers: What…
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Create Dynamic Landing Pages in Salesforce Marketing Cloud | Salesforce Ben
Share this article…Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading a resource, making a purchase, etc. But how can you create landing pages that… Read More … Here are highlights from article Create Dynamic…
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Top 10 Marketing Keynote Highlights from Dreamforce ’23 | THE DRIP
Share this article…The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped together by awesome demos. “Inside Marketing Labs” highlighted the ‘sneak peek’ nature of what… Read More … Here are highlights from article Top 10…