Marketing Cloud
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6 Einstein 1 Marketing Features I’d Like To See | Salesforce Ben
Share this article…Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use cases that lacked details), then at Connections ‘23, Marketing GPT was showcased (since then, the ‘GPT’ has been dropped). Finally,… Read More … Here are highlights from article 6 Einstein…
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Guide to Salesforce Marketing Cloud Contact Deletion | Salesforce Ben
Share this article…In today’s interconnected world, every click, interaction, and transaction leaves a trail. This creates a rich tapestry of information that organizations can harness to tailor experiences, enhance customer relationships, and drive growth. Salesforce Marketing Cloud, a leading player in the world of digital… Read More … Here are highlights from article Guide to…
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Guide to Collision Control for Marketing Cloud Admins | Salesforce Ben
Share this article…Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. This is to avoid ‘marketing fatigue’, the phenomenon where people become increasingly tired of your marketing,… Read More … Here are highlights from article Guide to…
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Identify Data Patterns With Salesforce Marketing Cloud | Salesforce Ben
Share this article…We all know the importance of an effective marketing strategy to gain traction and increase your customer base. But if you’re not investing time and effort in the right places, you’re doing yourself a disservice. Instead, carrying out marketing analysis (which includes data… Read More … Here are highlights from article Identify Data…
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Marketers: What You May Have Missed From Dreamforce ’23 | THE DRIP
Share this article…Another Dreamforce has wrapped up – and what a week it’s been. Personally, I was splitting my time between news coverage, absorbing knowledge on Data Cloud, and having great conversations with marketers. This is my chance to share the week’s highlights, beyond the… Read More … Here are highlights from article Marketers: What…
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Create Dynamic Landing Pages in Salesforce Marketing Cloud | Salesforce Ben
Share this article…Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading a resource, making a purchase, etc. But how can you create landing pages that… Read More … Here are highlights from article Create Dynamic…
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Top 10 Marketing Keynote Highlights from Dreamforce ’23 | THE DRIP
Share this article…The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped together by awesome demos. “Inside Marketing Labs” highlighted the ‘sneak peek’ nature of what… Read More … Here are highlights from article Top 10…
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Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities | Salesforce Ben
Share this article…Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the foundation that speeds up the connectivity between different ‘clouds’ across the platform, and will now be available for free (up… Read More … Here are highlights from article Marketing Cloud…
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AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…
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AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…