Marketing Cloud
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Guide to Collision Control for Marketing Cloud Admins | Salesforce Ben
Share this article…Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. This is to avoid ‘marketing fatigue’, the phenomenon where people become increasingly tired of your marketing,… Read More … Here are highlights from article Guide to…
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Identify Data Patterns With Salesforce Marketing Cloud | Salesforce Ben
Share this article…We all know the importance of an effective marketing strategy to gain traction and increase your customer base. But if you’re not investing time and effort in the right places, you’re doing yourself a disservice. Instead, carrying out marketing analysis (which includes data… Read More … Here are highlights from article Identify Data…
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Marketers: What You May Have Missed From Dreamforce ’23 | THE DRIP
Share this article…Another Dreamforce has wrapped up – and what a week it’s been. Personally, I was splitting my time between news coverage, absorbing knowledge on Data Cloud, and having great conversations with marketers. This is my chance to share the week’s highlights, beyond the… Read More … Here are highlights from article Marketers: What…
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Create Dynamic Landing Pages in Salesforce Marketing Cloud | Salesforce Ben
Share this article…Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading a resource, making a purchase, etc. But how can you create landing pages that… Read More … Here are highlights from article Create Dynamic…
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Top 10 Marketing Keynote Highlights from Dreamforce ’23 | THE DRIP
Share this article…The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped together by awesome demos. “Inside Marketing Labs” highlighted the ‘sneak peek’ nature of what… Read More … Here are highlights from article Top 10…
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Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities | Salesforce Ben
Share this article…Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the foundation that speeds up the connectivity between different ‘clouds’ across the platform, and will now be available for free (up… Read More … Here are highlights from article Marketing Cloud…
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AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…
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AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…
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Add SMS Opt-Out Option to Marketing Cloud MobileConnect | Salesforce Ben
Share this article…You are probably very familiar with seeing an unsubscribe link in the emails – it allows the end user to control their preferences and opt-out of receiving emails from a marketer. Alongside email marketing, there is also a rise in text-based marketing. But… Read More … Here are highlights from article Add SMS…
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How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben
Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing. Think… Read More … Here are highlights from article How Much…