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Here are highlights from article AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
1. Use a visualization tool:
– Helps apply styling rules to code
– Makes it easier to find mistakes
– Reduces reliance on error messages from the platform
2. Mind the order in your code:
– Functions need to logically follow each other
– Open and close statements correctly, even if it means repeating the same close twice
3. Become familiar with the resources available:
– AMPscript Guide by Eliot Harper and Adam Spriggs
– YouTube videos by Cameron Robert
– ampscript.xyz by Ivan Razine
– ampscript.io (tool to check code)
4. Practice and work on routine scenarios:
– Start with name personalization and if statements
– Combine functions like CONCAT for more complex scenarios
5. Improve coding skills through experience and learning from others in the Salesforce Marketing Cloud community.
You can read it here: https://sfdc.blog/cTzRL
Source from salesforceben(dot)com