Share this article…The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped together by awesome demos. “Inside Marketing Labs” highlighted the ‘sneak peek’ nature of what… Read More …
Here are highlights from article Top 10 Marketing Keynote Highlights from Dreamforce ’23 | THE DRIP
1. Prompt Engineering and Grounding for Marketers:
– AI is only as good as the data used in writing prompts.
– Grounding, or providing CRM data to AI, improves output quality.
2. Campaign Recommendations:
– Einstein can suggest campaigns to execute in Marketing Cloud.
– Integration with Slack makes campaign execution more proactive.
3. Campaign Briefs and Preview:
– Campaign briefs are data-driven and created using AI.
– The preview shows segment overviews, affinities, and channel preferences.
4. Content Collections:
– Content Builder allows for grouping assets for specific campaigns.
– AI-generated variations enable more personalization and experimentation.
5. Real-Time Campaign Updates, Experiments, Goals (in Slack):
– Slack is promoted as a collaboration platform for marketing teams.
– Marketing for Slack app provides alerts on campaign experiment completion.
You can read it here: https://sfdc.blog/dwWgz
Source from salesforceben(dot)com