Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More …
Here are highlights from article AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
1. Use a Visualization Tool
– Using a tool for visualization helps apply styling rules to AMPscript code
– Clean and organized code makes it easier to find and fix mistakes
2. Mind the Order in Your Code
– Functions in AMPscript should be written in a logical order
– Open and close statements correctly, even if it means repeating the close statement
3. Become Familiar With the Resources Available
– There are various resources available for learning and using AMPscript
– AMPscript Guide, YouTube videos, ampscript.xyz, and ampscript.io are helpful resources
4. Practice and Work on Routine Scenarios
– Start with simple scenarios like name personalization and if statements
– Gradually move on to more complex scenarios as you become more comfortable
5. Seek Help from the Salesforce Marketing Cloud Community
– The Salesforce Marketing Cloud community has valuable resources and support
– Engage with the community to learn from experienced users and get help when needed.
You can read it here: https://sfdc.blog/cTzRL
Source from salesforceben(dot)com