Marketing Cloud
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Securely Transfer Data to Marketing Cloud Personalization (Interaction Studio) with PGP Encryption | Salesforce Ben
Share this article…Salesforce Interaction Studio (now known as Marketing Cloud Personalization), is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. You can use both online and offline customer data to power personalized experiences on web, email, and more. In my… Read More … Here are highlights from article Securely Transfer…
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Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben
Delivery profiles and sender profiles in Marketing Cloud make up send classifications, and here’s how they work together … Here are highlights from article Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben 1. Sender Profiles vs. Delivery Profiles – Sender profiles define the sender information, such as the ‘from’ name and email…
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6 Steps to Unified Data for Personalized Marketing (With Salesforce Data Cloud and Marketing Cloud) | Salesforce Ben
Share this article…It’s a marketer’s dream to have all the up-to-date information you need at your fingertips to deliver timely and relevant messages to your subscribers. And it’s even better when you can automate those messages for minimal effort. However, in a world of diverse… Read More … 6 Steps to Unified Data for Personalized…
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The Future of Salesforce Marketing Cloud (Next 5 Years) | Salesforce Ben
Share this article…Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) have become two of the leading platforms for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing automation. Taking a brief dip into their histories, these two tools were both acquisitions… Read More … The Future of Salesforce Marketing Cloud (Next…
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[Webinar] Latest Insights on Email Fatigue for Marketing Cloud Admins | Salesforce Ben
Share this article…Brands today run multiple campaigns across many channels and through various teams, often with overlapping audiences. However, have you ever stopped to consider how the inundation of messages might impact the customer experience? In DESelect‘s recent consumer insights survey, reveal that when marketers… Read More … [Webinar] Latest Insights on Email Fatigue for…
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Increase Your Impact with Salesforce Data Cloud (CDP): A Guide for Nonprofits | Salesforce Ben
Share this article…As organizations navigate the increasingly digital landscape, the management of data sources becomes more challenging. On top of that, for nonprofit organizations, the complex regulatory structures governing donor data adds pressure to maintain stringent administration processes and responsible data practices. This can be… Read More … Here are highlights from article Increase Your…
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30 Salesforce Marketing Cloud Interview Questions & Answers
Are you preparing for a Salesforce Marketing Cloud interview? These questions cover Email Studio, Journey Builder, reporting, and more … 30 Salesforce Marketing Cloud Interview Questions & Answers Are you preparing for a Salesforce Marketing Cloud interview? These questions cover Email Studio, Journey Builder, reporting, and more … You can read it here: https://sfdc.blog/MZDsr Source from…
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[Webinar] Fresh Insights on Consumer Expectations for Marketing Cloud Users | Salesforce Ben
Share this article…Brands today run multiple campaigns across many channels and through various teams, often with overlapping audiences. However, have you ever stopped to consider how the inundation of messages might impact the customer experience? Recent research from DESelect sheds light on a significant disparity… Read More … 1. The impact of inundation of messages…
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How AI Could Change Social Media Marketing on Salesforce | Salesforce Ben
Share this article…With AI featured in what seems like every Salesforce-related news coverage, it’s no surprise that we’re shedding the light on how AI can elevate social media to determine strategic direction, foster human connection, and uncover customer perception. Some sources say that 93% of… Read More … 1. Importance of data in AI-driven social…
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Integrate Google Analytics 360 With Marketing Cloud to Manage Ad Spend | Salesforce Ben
Share this article…Increasingly, customers are demanding great digital experiences from brands across all their interactions. And with eCommerce growing exponentially, the evolution of the digital landscape means brands are increasingly turning to online marketing to reach customers. However, creating an online storefront alone does not… Read More … Integrating Google Analytics 360 with Salesforce Marketing…