Marketing Cloud
-
Create Dynamic Landing Pages in Salesforce Marketing Cloud | Salesforce Ben
Share this article…Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading a resource, making a purchase, etc. But how can you create landing pages that… Read More … Here are highlights from article Create Dynamic…
-
Top 10 Marketing Keynote Highlights from Dreamforce ’23 | THE DRIP
Share this article…The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped together by awesome demos. “Inside Marketing Labs” highlighted the ‘sneak peek’ nature of what… Read More … Here are highlights from article Top 10…
-
Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities | Salesforce Ben
Share this article…Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the foundation that speeds up the connectivity between different ‘clouds’ across the platform, and will now be available for free (up… Read More … Here are highlights from article Marketing Cloud…
-
AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…
-
AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben
Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…
-
Add SMS Opt-Out Option to Marketing Cloud MobileConnect | Salesforce Ben
Share this article…You are probably very familiar with seeing an unsubscribe link in the emails – it allows the end user to control their preferences and opt-out of receiving emails from a marketer. Alongside email marketing, there is also a rise in text-based marketing. But… Read More … Here are highlights from article Add SMS…
-
How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben
Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing. Think… Read More … Here are highlights from article How Much…
-
Securely Transfer Data to Marketing Cloud Personalization (Interaction Studio) with PGP Encryption | Salesforce Ben
Share this article…Salesforce Interaction Studio (now known as Marketing Cloud Personalization), is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. You can use both online and offline customer data to power personalized experiences on web, email, and more. In my… Read More … Here are highlights from article Securely Transfer…
-
Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben
Delivery profiles and sender profiles in Marketing Cloud make up send classifications, and here’s how they work together … Here are highlights from article Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben 1. Sender Profiles vs. Delivery Profiles – Sender profiles define the sender information, such as the ‘from’ name and email…
-
6 Steps to Unified Data for Personalized Marketing (With Salesforce Data Cloud and Marketing Cloud) | Salesforce Ben
Share this article…It’s a marketer’s dream to have all the up-to-date information you need at your fingertips to deliver timely and relevant messages to your subscribers. And it’s even better when you can automate those messages for minimal effort. However, in a world of diverse… Read More … 6 Steps to Unified Data for Personalized…