Share this article…Brands today run multiple campaigns across many channels and through various teams, often with overlapping audiences. However, have you ever stopped to consider how the inundation of messages might impact the customer experience? Recent research from DESelect sheds light on a significant disparity… Read More …
1. The impact of inundation of messages on the customer experience
– Brands today run multiple campaigns across many channels and through various teams, resulting in overlapping audiences.
– The inundation of messages can negatively impact the customer experience.
2. The disparity between consumer preferences and marketers’ engagement tactics
– Recent research from DESelect highlights a significant disparity between consumer preferences and the actual engagement tactics employed by marketers.
– Failing to meet consumer expectations can adversely affect brand credibility, long-term ROI prospects, and message delivery to the entire subscriber base.
3. The importance of establishing positive consumer relationships
– DESelect’s consumer insights survey shows that establishing positive consumer relationships leads to higher engagement levels.
– Meeting consumer expectations is crucial for maintaining brand credibility and maximizing marketing success.
4. Balancing engagement and revenue targets
– Marketers need to find a balance between meeting consumer expectations and achieving revenue targets.
– The webinar will explore how marketers can effectively meet consumer expectations while still driving revenue.
5. The webinar details
– The webinar will be held on Wednesday, August 2 at 11 am CT/6 pm CET.
– It will feature industry experts Anthony Lamot (DESelect CEO and Co-Founder) and Lucy Mazalon (Ops Director of Salesforce Ben and Founder of The DRIP).
– The session aims to provide fresh insights on consumer expectations for marketing cloud users and offer strategies for effectively meeting those expectations.
You can read it here: https://sfdc.blog/XkxXw
Source from salesforceben(dot)com