Share this article…Increasingly, customers are demanding great digital experiences from brands across all their interactions. And with eCommerce growing exponentially, the evolution of the digital landscape means brands are increasingly turning to online marketing to reach customers. However, creating an online storefront alone does not… Read More …
Integrating Google Analytics 360 with Salesforce Marketing Cloud provides several key benefits for managing ad spend. Here are five important areas to consider:
1. Single point for managing ads:
– Salesforce Advertising Studio integrates with Google Analytics 360, allowing access to various digital marketing and analytics platforms like Google Display Ads and Facebook Ads.
– Advertising Studio also provides access to advertising on Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Google.
2. Role management in Marketing Cloud/Advertising Studio:
– Sharing consolidated data among team members is crucial for effective marketing. This involves managing information flow between Marketing Cloud Admin, marketing/advertising managers, and external partners.
– Role management is important for tasks like creating, editing, and publishing audiences, adding social and ad accounts, and scheduling emails.
3. Adding ad accounts in Advertising Cloud:
– To use social media channels effectively, companies need to add their social accounts to Marketing Cloud in collaboration with internal or external social media managers.
– Advertising Studio’s administration tab allows the creation of new audiences that correspond to social channels.
4. Identifying your target audience:
– After setting up social media and digital advertising accounts, brands can leverage budget management and optimization options.
– Creating a top purchasers audience helps reduce ad spend. You need to identify target audiences that are not yet familiar with your brand.
– Facebook allows audience connection to campaigns by creating new audiences within the overview page.
5. Integrating with Google Ads:
– Salesforce Marketers can now access Google’s opportunities by integrating Marketing Cloud with Google Analytics 360.
– This integration enables tracking the effectiveness of marketing campaigns through the Journey Analytics Dashboard, which provides instant access to Google Analytics data.
– The dashboard includes components like the Google Analytics Goal tile, Email Performance tile, and Google Analytics eCommerce tile.
– The Content tab allows users to view content metrics and assess engagement and purchase decisions.
Overall, integrating Google Analytics 360 with Marketing Cloud helps brands meet the demands of digitally savvy customers by transforming their marketing processes.
You can read it here: https://sfdc.blog/NTTND
Source from salesforceben(dot)com