Share this article…With AI featured in what seems like every Salesforce-related news coverage, it’s no surprise that we’re shedding the light on how AI can elevate social media to determine strategic direction, foster human connection, and uncover customer perception. Some sources say that 93% of… Read More …
1. Importance of data in AI-driven social media marketing
– Good data + good AI = results, bad data + good AI = garbage
– Social data presents unique challenges due to lack of unique identifiers, personal vs. professional records, and lack of automatic matching
2. Sprout Social as Salesforce’s recommended partner for social media management
– Sprout Social integrates with Service Cloud and Marketing Cloud to support Salesforce customers
– Enhancing its platform with new AI features to give customers a competitive edge
3. The potential impact of AI technologies on social media management
– AI can determine strategic direction, foster human connection, and uncover customer perception
– Social data is underutilized, but 93% of business leaders see it as a primary source of business intelligence
4. Paradoxes in social media marketing: automation vs. the human touch, privacy vs. personalization
– Vendors are trying to balance these constraints and opportunities
5. Future of social media management on the Salesforce platform
– AI technologies can revolutionize social media management and improve marketing outcomes
– AI can help leverage social data more effectively and efficiently.
You can read it here: https://sfdc.blog/WxDft
Source from salesforceben-dot-com