Delivery profiles and sender profiles in Marketing Cloud make up send classifications, and here’s how they work together …
Here are highlights from article Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben
1. Sender Profiles vs. Delivery Profiles
– Sender profiles define the sender information, such as the ‘from’ name and email address.
– Delivery profiles define the delivery information, including the IP address and headers/footers.
2. Creating a Sender Profile in Marketing Cloud
– Navigate to Marketing Setup → Profiles.
– Fill in the name, description, and external key.
– Choose the ‘from’ information from a list or specify it using free text or personalization strings.
– Note the fallback address and rule collection fields.
3. Creating a Delivery Profile in Marketing Cloud
– Navigate to Marketing Setup → Delivery Profile.
– Fill in the name, description, and external key.
– Choose the IP address as either the account default or a private dedicated IP.
– Set the headers and footers as the account default or none.
4. Combining Sender and Delivery Profiles to Create Send Classifications
– Once the sender and delivery profiles are set up, they can be combined to create send classifications.
– Sender profile + delivery profile = send classification.
5. Importance of Send Classifications in Marketing Cloud
– Send classifications serve as templates for email sends.
– They allow for control over the definitions of different types of email sends.
– Other users can apply these send classifications to ensure consistency in email communications.
You can read it here: https://sfdc.blog/gOctk
Source from salesforceben(dot)com