Marketing Cloud
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Salesforce Partners With Typeface for Brand-Specific Generative Content Via Marketing GPT | Salesforce Ben
Share this article…At the start of the month, Salesforce teased us with a new partnership between Salesforce and Typeface, a company that came into the limelight only a few months ago. Typeface delivers generative content (images and layouts) that are specific to your brand guidelines.… Read More … You can read it here: https://sfdc.blog/HmRip Source from…
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Integrating TikTok Ads With Marketing Cloud | Salesforce Ben
Share this article…TikTok is one of the largest social media platforms in the world, with over one billion active monthly users. In the current period of decreased spending across all platforms, TikTok are thriving, predicting $18.8B in global advertising revenue in 2023. However, Salesforce Marketing… Read More … You can read it here: https://sfdc.blog/LmaWf Source from…
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Could Marketing Cloud Account Engagement Be Renamed Pardot? | Salesforce Ben
Share this article…Pardot, one of Salesforce’s marketing automation offerings, was renamed “Account Engagement” back in April 2022. This was part of the company-wide “Salesforce Easy” innovation goal, to make Marketing Cloud’s expansive product suite consistent and immediately understandable to align everyone’s understanding. Since then, the… Read More … You can read it here: https://sfdc.blog/yquds Source from…
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Marketing Cloud Data Views: 10 Data Views You Should Know | THE DRIP
Every email marketer can easily benefit from better understanding of Marketing Cloud data views. Knowing these 10 will boost your skills … You can read it here: https://sfdc.blog/flDQJ Source from salesforceben(dot)com
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Using Salesforce Integration with the New Google Analytics 4 (GA4) | Salesforce Ben
Share this article…With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new features and capabilities that will have a significant impact on how businesses use Salesforce… Read More … You can read it here: https://sfdc.blog/koeOs Source from…
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Marketing Cloud Memes Round-Up | Salesforce Ben
Share this article…Who doesn’t love a meme? You certainly won’t hear us saying that here at SFBen! One app-enterprenuer-meme-creator who is giving us a ‘run for our money’ is Mounir Nejjai, who has captured a range of Marketing Cloud (mis)conceptions. As various people work together… Read More … You can read it here: https://sfdc.blog/yaRGB Source from…
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The Salesforce Marketing Personalization Scale | THE DRIP
Share this article…Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing Cloud and Account Engagement (Pardot) are two distinct platforms with different personalization tools. Second… Read More … You can read it here: https://sfdc.blog/OxtwV Source from…