Share this article…Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading a resource, making a purchase, etc. But how can you create landing pages that… Read More …
Here are highlights from article Create Dynamic Landing Pages in Salesforce Marketing Cloud | Salesforce Ben
1. Benefits of Dynamic Landing Pages:
– Personalized experience for each visitor
– Builds trust with viewers
– Targets personal pain points
– Increases conversions
2. Marketing Cloud Tools for Dynamic Landing Pages:
– Salesforce CloudPages: Create and publish landing pages using drag-and-drop tools and pre-built templates
– Content Builder: Create and manage marketing content for different channels, including images, text, and dynamic content blocks
3. Designing Your Landing Page:
– Step 1: Create a page using CloudPages
– Login to Salesforce Marketing Cloud and go to Content Builder
– Click on the CloudPages tab and add content
– Provide a name, description, and folder for your Content Builder
– Choose a template or start from scratch
– Customize the templates with branding elements
– Use Content Blocks to create your content
– Incorporate clear call-to-action elements and visuals
– Save your landing page
– Step 2: Add dynamic content to your landing page
– In Marketing Cloud, go to Content Builder and click on the Dynamic Content tab
– Click on Dynamic Content Blocks and provide a name and/or description
– Select an attribute or data extension field for your dynamic content rule
4. Testing Your Landing Page:
– With dynamic landing pages, you can easily create and test different versions
– Use A/B testing to compare the performance of different content variations
– Analyze user interactions to optimize your landing page
5. Tracking and Analytics:
– Tracking user interactions on different versions of your landing page provides valuable insight
– Use analytics to measure the performance of your landing page
– Optimize your landing page based on data-driven insights
You can read it here: https://sfdc.blog/nEelo
Source from salesforceben(dot)com