Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing. Think… Read More …
Here are highlights from article How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben
1. The importance of maximizing good subscriber engagement:
– Under-engaged audiences can result in missed revenue opportunities.
– Over-engaged audiences can lead to email fatigue.
2. The effects of email oversaturation:
– A survey conducted by DESelect in 2023 found that email oversaturation has long-lasting effects.
– Consumers have an average of 2600 unread emails in their inbox.
3. The value of an email address:
– Determining the value of subscribers at different stages in the marketing/sales funnel is crucial.
– Consider the lifetime value of a customer, the products/services being targeted, and the product/service roadmap.
4. The risks of email oversaturation:
– Sending too many messages to a particular individual can result in them unsubscribing.
– Invalid email addresses can occur, especially in B2B databases.
5. The need to solve email oversaturation:
– Be cautious not to ruin the subscriber base that was hard to acquire.
– Strive to stand out in the inbox noise by sending relevant and targeted emails.
You can read it here: https://sfdc.blog/rasJb
Source from salesforceben(dot)com