-
How to integrate Pardot with Google Analytics (G4) to track engagement
The change away from Google Analytics 360 to G4 has ramifications for marketers using Pardot. This session dives into what you should know … Here are highlights from article How to integrate Pardot with Google Analytics (G4) to track engagement 1. Basics of GA4 events from a marketer’s perspective – Understanding the concept and importance…
-
Step By Step Guide To Setup Einstein Activity Capture with Google Service Account
Here is Step-by-Step Guide on How to Setup, Configure & Use Einstein Activity Capture in Salesforce with Google Service Account … Here are highlights from article Step By Step Guide To Setup Einstein Activity Capture with Google Service Account 1. Introduction – How to guides provide step-by-step instructions to help users complete a specific task…
-
Einstein GPT for Developers: Now in Pilot
Einstein GPT for Developers, Salesforce’s generative AI solution that unleashes developer productivity, is now in Closed Pilot … Here are highlights from article Einstein GPT for Developers: Now in Pilot 1. Introduction to Einstein GPT for Developers: – Generative AI technology that increases developer productivity and accelerates software application development. – Reduces the barrier for…
-
What are Pardot Tags? (+ 11 Ways to Tag in Pardot) | THE DRIP
Use Pardot Tags to stick a label on to any record in Pardot for quick segmentation, organization and identification. See 11 ways to use them … Here are highlights from article What are Pardot Tags? (+ 11 Ways to Tag in Pardot) | THE DRIP 1. Pardot Tags are labels that can be applied to…
-
Toni V. Martin on Business Analysis Skills – Salesforce Admins
Toni V. Martin shares business analyst insights from a Salesforce Admin’s perspective. We also cover business analyst roles, flavors, and career growth … Here are highlights from article Toni V. Martin on Business Analysis Skills – Salesforce Admins 1. You might already be a business analyst (BA): – Anyone who performs business analysis tasks is…
-
How Marketing Data Sharing works in Pardot with new Leads and Contacts
Marketing Data Sharing is a powerful feature in Account Engagement (Pardot), but it’s also a bit confusing. I explain how MDS works with new Leads and Contacts … Here are highlights from article How Marketing Data Sharing works in Pardot with new Leads and Contacts 1. Marketing Data Sharing (MDS) requires selecting a Salesforce field…
-
Explore the Summer ’23 Marketing Cloud Release for Developers
Get ready to start developing with the many new features across the Marketing Cloud platform available in the Summer ’23 release … Here are highlights from article Explore the Summer ’23 Marketing Cloud Release for Developers 1. BuildRowSetFromJSON() function: – New AMPscript function to parse JSON in email messages and landing pages – Eliminates the…
-
Announcing the Salesforce Connect Adapter for GraphQL
We’re excited to announce the Salesforce Connect Adapter to help deliver a unified development platform to save developers time and effort … Here are highlights from article Announcing the Salesforce Connect Adapter for GraphQL 1. Salesforce and Amazon are working together to enhance interoperability between their platforms. – The goal is to create a unified…
-
Top 10 Underutilized Pardot Tools and How to Use Them | Salesforce Ben
Share this article…Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with the Salesforce core platform, and allows you to build complex automations that bridge sales, marketing, and service. It is jam-packed… Read More … Here are highlights from article Top 10…
-
Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben
Delivery profiles and sender profiles in Marketing Cloud make up send classifications, and here’s how they work together … Here are highlights from article Delivery Profile vs. Sender Profile in Marketing Cloud | Salesforce Ben 1. Sender Profiles vs. Delivery Profiles – Sender profiles define the sender information, such as the ‘from’ name and email…