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  • Unleashing The Power of AI: Salesforce and Tableau GPT – Technical Potpourri from Sudipta Deb

    Tableau AI marks the evolution of Tableau into an advanced generation, offering a comprehensive suite of features that integrates trusted generative AI across the entire Tableau Platform. This enhancement aims to streamline and universalize the process of data analysis and the consumption of insights on a large scale. It elevates every analytics user by offering…

    Alexandre Ruiz

    October 21, 2023
    Salesforce
  • Hema Kumar Realizes Her Dream Job as a Developer

    Our Dev Spotlight series explores the lives of individual developers as they share their journey to becoming a Salesforce developer and what it means to be a part of our worldwide community … Here are highlights from article Hema Kumar Realizes Her Dream Job as a Developer 1. Hema Kumar’s journey: – Hema had always…

    Alexandre Ruiz

    October 21, 2023
    Salesforce
  • Build Your Admin Skills: Learner’s Mindset and Designer’s Mindset – Salesforce Admins

    Discover essential Salesforce Admins skills for success in today’s world. Learn Learner’s Mindset and Designer’s Mindset strategies … Here are highlights from article Build Your Admin Skills: Learner’s Mindset and Designer’s Mindset – Salesforce Admins 1. Learner’s Mindset: – Continually stay up to date with new Salesforce technology. – Inspire stakeholders to do the same.…

    Alexandre Ruiz

    October 20, 2023
    Salesforce
  • Data Cloud for Industries – Salesforce’s Secret Weapon? | Salesforce Ben

    Share this article…Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). The objective could be described as the “Holy Grail of CRM”, which means that the data problem that’s existed since the infancy of… Read More … Here are highlights from article Data Cloud…

    Alexandre Ruiz

    October 20, 2023
    Salesforce
  • Demystifying Light DOM and Its Use Cases

    Learn about the new Light DOM feature for Lightning Web Components, its use cases, and, how to leverage it without compromising security … Here are highlights from article Demystifying Light DOM and Its Use Cases 1. Light DOM is a feature in Lightning Web Components that can be enabled in selected components to prevent the…

    Alexandre Ruiz

    October 20, 2023
    Salesforce
  • 9 Free Add-Ons for Pardot and Salesforce Campaign Management | THE DRIP

    Share this article…Smart marketers aim to get the most out of their marketing automation platform – after all, most aren’t cheap. As you become a power user, you will begin to spot functionality gaps that stump productivity, which could be easily solved… Salesforce Labs is… Read More … Here are highlights from article 9 Free…

    Alexandre Ruiz

    October 19, 2023
    Pardot
  • 4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot) | Salesforce Ben

    Share this article…If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you an interface to visually map out automated campaign sequences.  Aside from the obvious use cases (i.e. those for marketing automation),… Read More … Here are highlights from article 4 Operational…

    Alexandre Ruiz

    October 19, 2023
    Pardot
  • Salesforce Winter 24 Release | Permission Related Enhancements – Technical Potpourri from Sudipta Deb

    Welcome to the Winter ’24 Release! Salesforce Release is the process by which Salesforce updates its software platform to add new features, enhancements, and bug fixes. Salesforce releases typically occur three times a year, in spring, summer, and winter, and are named after the season in which they are released. In this post, I am…

    Alexandre Ruiz

    October 19, 2023
    Salesforce
  • Infographic: Mapping and Routing Apps for Salesforce | Salesforce Ben

    Share this article…Finding the right mapping or routing app within the Salesforce ecosystem can feel like trying to boil the ocean. When you search for ‘mapping’ or ‘routing’ on the Salesforce AppExchange, you get around 300 different apps that fall into five categories.  While this… Read More … Here are highlights from article Infographic: Mapping…

    Alexandre Ruiz

    October 18, 2023
    Salesforce
  • Salesforce Page Layouts vs. Lightning Record Pages | Salesforce Ben

    Share this article…Here’s one of the most common questions asked by people who are learning Salesforce: “What is the difference between Page Layouts and Lightning Record Pages?” And I get it – a lot of these things sound so similar and do such similar things… Read More … Here are highlights from article Salesforce Page…

    Alexandre Ruiz

    October 18, 2023
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion