Share this article…Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). The objective could be described as the “Holy Grail of CRM”, which means that the data problem that’s existed since the infancy of… Read More …
Here are highlights from article Data Cloud for Industries – Salesforce’s Secret Weapon? | Salesforce Ben
1. Data Cloud as a Customer Data Platform (CDP):
– Data Cloud is a CDP that consolidates data points from multiple sources into a unified profile for individuals, known as identity resolution.
– It allows organizations to provide personalized experiences based on a customer’s history and current needs.
– Data Cloud comes pre-wired to Salesforce objects, making it easier to set up and maintain compared to traditional CDPs.
2. Industries Challenges:
– Industries have unique challenges that require industry-specific data models and processes.
– Some Industry Clouds have over 200 additional objects in their data model, complicating data harmonization.
– Regulations, such as HIPAA compliance in healthcare, add another layer of complexity to data management in certain industries.
3. Salesforce Industries and Data Cloud:
– David Schmaier, Chief Product Officer at Salesforce, spearheaded the development of Data Cloud and is also the founder of Vlocity (now Salesforce Industries).
– Salesforce Industries focuses on delivering industry-specific solutions, and Data Cloud provides the technology layer to support these solutions.
– The combination of Salesforce Industries and Data Cloud addresses the unique challenges faced by industries.
4. Generative AI in Industry Use Cases:
– The article mentions that generative AI will play a role in industry use cases but does not provide specific details.
– It suggests that Salesforce is already working on leveraging generative AI in their industry solutions.
5. Benefits of Data Cloud:
– Data Cloud solves the data problem that has existed since the infancy of CRM, allowing companies to consolidate and harmonize data from multiple systems.
– It provides a unified profile for customers, enabling personalized experiences.
– Data Cloud is the fastest growing product in Salesforce’s history, highlighting its significance and impact on the CRM industry.
You can read it here: https://sfdc.blog/vWixj
Source from salesforceben(dot)com