Share this article…Salesforce data collection is more important than ever, with the information you gather not just documenting past interactions, but also predicting future trends. The data you have, how you collect it, and the way it is utilized is so important – the way… Read More …
Here are highlights from article 4 Predictions for the Future of Salesforce and Data Collection | Salesforce Ben
1. Unleashing the Potential of AI and Machine Learning
– Create an AI strategy and outline use cases for your business
– Data is crucial for harnessing the full potential of AI
– Use an integrated CRM system with unified customer profiles
– Utilize products like Data Cloud and data collection tools for consolidated information
2. Data Privacy
– Customers are concerned about how AI uses their data
– Salesforce’s Trust Layer keeps outputs contextual and secure
– Build trust with customers by storing data correctly and complying with legal frameworks like GDPR
3. Intuitive User Interfaces
– Visualize data in Salesforce for maximum value
– Use reports to view relevant and important data
– Utilize dashboards to visualize key data in different formats
– Leverage CRM Analytics for powerful data analysis
4. Personalization and Predictive Analytics
– Use data to personalize customer experiences
– Predict future trends and behaviors using predictive analytics
– Leverage AI to provide personalized recommendations and solutions
– Collect and analyze customer feedback to improve personalization efforts
You can read it here: https://sfdc.blog/IpCdJ
Source from salesforceben(dot)com