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  • Todd Halfpenny Builds Lifelong Friendships and Skillsets in the Trailblazer Community

    Our Dev Spotlight series explores the lives of individual developers as they share their journey to becoming a Salesforce developer and what it means to be a part of our worldwide community … Here are highlights from article Todd Halfpenny Builds Lifelong Friendships and Skillsets in the Trailblazer Community 1. Todd Halfpenny’s journey to becoming…

    Alexandre Ruiz

    December 15, 2023
    Salesforce
  • 2023 Salesforce Admin Updates: 4 Helpful Enhancements You Need to Know | Salesforce Ben

    Here are the top 4 updates for Salesforce Admins in 2023. Dynamic forms to personalized report filters, and more … Here are highlights from article 2023 Salesforce Admin Updates: 4 Helpful Enhancements You Need to Know | Salesforce Ben 1. Permissions on Profiles are Retiring: – Salesforce announced the end of life for permissions on…

    Alexandre Ruiz

    December 14, 2023
    Salesforce
  • Salesforce to Roll Out New Data Cloud Integrations for Google, LinkedIn Ads | Salesforce Ben

    Salesforce has announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn to help brands build even more relevant advertising campaigns. What’s more, these integrations place emphasis on leveraging an organization’s first-party data – data that’s collected directly from the user, with their consent – a change to the marketing strategy that…

    Alexandre Ruiz

    December 14, 2023
    Salesforce
  • Converting Salesforce Data into Embeddings with OpenAI and AWS Lambda

    Discover how to leverage OpenAI’s powerful embedding capabilities to transform your Salesforce data into insightful, actionable embeddings. This guide provides a step-by-step process, complet … Here are highlights from article Converting Salesforce Data into Embeddings with OpenAI and AWS Lambda 1. What is Embedding? – Embedding is a method used in AI to sort data…

    Alexandre Ruiz

    December 14, 2023
    Salesforce
  • Query More Data with Nested SOQL Queries in the REST API

    Combine multiple API calls into a single API call to simplify your code and reduce the number of API calls counted against your daily limit … Here are highlights from article Query More Data with Nested SOQL Queries in the REST API 1. Introduction to nested SOQL queries: – Prior to the Summer ’23 release,…

    Alexandre Ruiz

    December 13, 2023
    Salesforce
  • Types of Data Targets in Data Cloud (Activations vs. Data Actions) | Salesforce Ben

    In Salesforce Data Cloud, there are two broad ways to activate your data. While working with Data Cloud’s numerous concepts and capabilities, activation is what you will have been leading up to. There would be no point in going through the ingesting, modeling, mapping, reconciliation, and transformation to only have the perfected segment sit in…

    Alexandre Ruiz

    December 13, 2023
    Salesforce
  • Salesforce Spring ’24 Release Date + Preview Information – Technical Potpourri from Sudipta Deb

    Salesforce Spring ’24 Release is coming soon. In this post, I will share the information available today regarding this release, so you can be prepared in advance … Here are highlights from article Salesforce Spring ’24 Release Date + Preview Information – Technical Potpourri from Sudipta Deb Important dates for Spring ’24 release: 1. Production…

    Alexandre Ruiz

    December 13, 2023
    Salesforce
  • How to Automatically Deactivate Users Who Haven’t Logged On in 90 Days – Salesforce Admins

    Effortlessly manage Salesforce user deactivation with Flow Builder! Learn to automate user checks, notifications, & and deactivation using custom metadata types … Here are highlights from article How to Automatically Deactivate Users Who Haven’t Logged On in 90 Days – Salesforce Admins 1. Using Flow Builder for user management in Salesforce Admin: – Flow Builder…

    Alexandre Ruiz

    December 12, 2023
    Salesforce
  • How to Set Up Free API Only Integration Users | Salesforce Ben

    Earlier this year, Salesforce made the exciting announcement that most orgs would be granted five free licenses for integration users. I don’t know about other admins in the community, but this was one of the most exciting announcements I’ve heard in a long time. It has a direct impact on my day-to-day job and even…

    Alexandre Ruiz

    December 12, 2023
    Salesforce
  • Preparing for the End of Salesforce Inbox for Outlook | Salesforce Ben

    Salesforce recently announced the sunsetting of Salesforce Inbox for Outlook. This change, while significant, opens up a world of opportunity for sales teams to revamp their sales processes and find solutions that enhance their productivity. As the transition approaches in June 2024, it’s important to identify which capabilities your team needs when moving beyond Salesforce…

    Alexandre Ruiz

    December 12, 2023
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion