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4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot) | Salesforce Ben
Share this article…If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you an interface to visually map out automated campaign sequences. Aside from the obvious use cases (i.e. those for marketing automation),… Read More … Here are highlights from article 4 Operational…
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Salesforce Winter 24 Release | Permission Related Enhancements – Technical Potpourri from Sudipta Deb
Welcome to the Winter ’24 Release! Salesforce Release is the process by which Salesforce updates its software platform to add new features, enhancements, and bug fixes. Salesforce releases typically occur three times a year, in spring, summer, and winter, and are named after the season in which they are released. In this post, I am…
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Infographic: Mapping and Routing Apps for Salesforce | Salesforce Ben
Share this article…Finding the right mapping or routing app within the Salesforce ecosystem can feel like trying to boil the ocean. When you search for ‘mapping’ or ‘routing’ on the Salesforce AppExchange, you get around 300 different apps that fall into five categories. While this… Read More … Here are highlights from article Infographic: Mapping…
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Salesforce Page Layouts vs. Lightning Record Pages | Salesforce Ben
Share this article…Here’s one of the most common questions asked by people who are learning Salesforce: “What is the difference between Page Layouts and Lightning Record Pages?” And I get it – a lot of these things sound so similar and do such similar things… Read More … Here are highlights from article Salesforce Page…
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Salesforce Advanced Administrator Practice Exams: Available Now | Salesforce Ben
Share this article…The forthcoming IDC study shows that the Salesforce ecosystem, fueled by artificial intelligence (AI), will create a net gain between 2022 and 2028 of more than $2T in business revenues and 11.6M jobs. So, there’s never been a better time to up your… Read More … Here are highlights from article Salesforce Advanced…
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Why You Should Get a Marketing Cloud Intelligence Audit
In this blog post, we’ll cover the reasons you should get a Marketing Cloud Intelligence audit and what to do with the information you gain … Here are highlights from article Why You Should Get a Marketing Cloud Intelligence Audit 1. Reasons for a Marketing Cloud Intelligence audit: – Validate the effectiveness of your work…
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Inside the Einstein Trust Layer
Take a deep dive into the Einstein Trust Layer and learn how your data flows through it to create rich, meaningful, and trusted responses … Here are highlights from article Inside the Einstein Trust Layer 1. Generating content with large language models (LLMs) – Can be complex or simple, depending on training your own model…
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Do You Know What’s on Salesforce’s AI Roadmap? | Salesforce Ben
Share this article…Following the plethora of exciting AI announcements at Dreamforce, we know there is a ton of exciting AI innovation just around the corner. But with so much to look forward to, how can we stay on top of what’s coming, and when? Enter… Read More … Here are highlights from article Do You…
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Explore AI Innovation from Dreamforce 2023
Dreamforce 2023 was full of AI innovations for Salesforce Developers that will give you the opportunity to create apps like never before … Here are highlights from article Explore AI Innovation from Dreamforce 2023 1. Introducing the Einstein 1 Platform: – Salesforce is committed to bringing AI into every aspect of the platform. – The…
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Make a Cybersecurity Plan with Garry Polmateer – Salesforce Admins
Discover why Salesforce Admins should prioritize cybersecurity with insights from Garry Polmateer on the Salesforce Admins Podcast. Subscribe now … Here are highlights from article Make a Cybersecurity Plan with Garry Polmateer – Salesforce Admins 1. Admins need to be involved in cybersecurity at their organization: – Admins often see cybersecurity as a secondary consideration…