A comprehensive glossary of acronyms to help users understand key terminology and navigate the Salesforce platform … Here are highlights from article 270+ Salesforce Acronyms Explained | Salesforce Ben 1. ABM (Account-Based Marketing) – Focuses on targeting specific personas in an organization – Personalizes messaging based on different motivations and pain points – Complex strategy…

Whether you’re a Salesforce newbie or an experienced user looking to expand your data mastery, you’ve probably heard about Data Loader and its awesome features that can help you manage data within Salesforce orgs. As something that streamlines the process of importing and exporting data – we can’t deny that it’s definitely a powerful tool…

Salesforce Health Cloud is a specialized patient and provider platform for health industry organizations. Here’s everything you need to know … Here are highlights from article Ultimate Guide to Salesforce Health Cloud | Salesforce Ben 1. Salesforce Health Cloud Overview – Specialized patient and provider platform for health industry organizations – Utilizes cloud technology, mobile,…

Model Builder is an easy-to-use AI platform that enables data science and engineering teams to build, train, and deploy AI models … Here are highlights from article Use Model Builder to Integrate Google Vertex AI Models with Salesforce 1. Model Builder and its capabilities – Model Builder is a user-friendly platform in Einstein Copilot Studio…

Uncover user access best practices and explore upcoming features with Salesforce’s Cheryl Feldman … Here are highlights from article Master User Access with Cheryl Feldman – Salesforce Admins 1. User access features overseen by Cheryl Feldman: – User records – Profiles – Permission sets – Permission set groups – Roles – Org-wide defaults 2. Best…

The Winter ’24 release of the Salesforce Platform has brought significant improvements for Apex developers … Here are highlights from article A Deep Dive into Winter ’24 Apex Enhancements 1. DataWeave in Apex: – Simplifies data transformations between different formats such as CSV, JSON, XML, and Apex objects. – Integrates MuleSoft’s DataWeave library into the…

Learn to connect your Salesforce Data Cloud org to Amazon SageMaker, so you can start using your Data Cloud data in Amazon SageMaker models … Here are highlights from article Connect Salesforce Data Cloud to Amazon SageMaker 1. Configure SageMaker – Set up a SageMaker domain, domain user, and SageMaker execution role. 2. Create a…

Discover the future of AI in mobile with Salesforce Einstein. Elevate productivity, enhance security, and explore new possibilities … Here are highlights from article How Salesforce Einstein Is Supercharging Mobile Experiences – Salesforce Admins 1. Elevating mobile productivity: – Processing data locally on the device enhances privacy and security. – Local processing reduces latency and…

With the holiday season and end of the year right around the corner, it’s time to consider the trimmings to come. Yes, that’s right, we’re talking about Salesforce data storage systems and application budgets. It’s crucial to start deciding now whether to buy additional storage or finally figure out a data archiving strategy that works…

Data management has always provided challenges. Poor quality data in Salesforce starts a vicious cycle where users mistrust the data, which hinders user adoption and further degrades data quality when users are not actively adding and updating records. It’s best to ‘nip it in the bud’ as soon as possible. Salesforce data cleansing is no…