Discover the synergy between Marketing Cloud and Account Engagement with the new Marketing Cloud Growth offering. This integration unlocks powerful features to streamline customer engagement strategies. Here are five key areas where Marketing Cloud Growth enhances the capabilities of Account Engagement:
1. Unified Profile and Engagement History
– Centralize customer data across Marketing Cloud and Account Engagement.
– Get a comprehensive view of customer interactions.
– Leverage data for consistent messaging and personalized experiences.
2. Advanced Personalization with Einstein
– Utilize Einstein AI for predictive scoring, segmentation, and insights.
– Enhance email personalization to increase engagement rates.
– Apply Einstein send-time optimization to ensure timely delivery of communications.
3. Cross-channel Engagement
– Coordinate communication across email, mobile, and other digital channels.
– Align marketing and sales efforts to create a seamless customer journey.
– Benefit from real-time interaction management to adapt to customer behavior.
4. Pre-built Journey Templates
– Speed up the creation of customer journeys with ready-to-use templates.
– Leverage industry-specific best practices for targeted engagement.
– Customize journeys effortlessly to match unique business processes.
5. Streamlined Campaign Management
– Execute campaigns from Account Engagement using Marketing Cloud capabilities.
– Track campaign performance with unified metrics.
– Optimize marketing investments by measuring ROI across platforms.
Salesforce professionals should consider how Marketing Cloud Growth can elevate their marketing strategies, ensuring a cohesive and data-driven approach to customer engagement.
You can read it here: https://sfdc.blog/FksKA
Source from salesforceben(dot)com