A. Ruiz Content

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  • AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben

    Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…

    Alexandre Ruiz

    September 9, 2023
    Marketing Cloud
  • AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality | Salesforce Ben

    Share this article…When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you need to roll up your sleeves and become a so-called technical marketer by learning… Read More … Here are highlights from article AMPscript in…

    Alexandre Ruiz

    September 9, 2023
    Marketing Cloud
  • Everything You Need to Know About Winter ’24 Release Readiness Live – Salesforce Admins

    Release Readiness Live will be broadcasted to you from Dreamforce and Salesforce+. Mark your calendars for the broadcasts … Here are highlights from article Everything You Need to Know About Winter ’24 Release Readiness Live – Salesforce Admins 1. Release Readiness Live at Dreamforce – Admin and Developer Previews available in person or on Salesforce+…

    Alexandre Ruiz

    September 9, 2023
    Salesforce
  • #SalesforceWinter24 – Create Custom Error Messages in Record-Triggered Flows

    #1MinuteTip #SalesforceWinter24 You can now use the new Custom Error Message element to perform complex validations in Flows that previously required writing Apex triggers … #SalesforceWinter24 – Create Custom Error Messages in Record-Triggered Flows #1MinuteTip #SalesforceWinter24 You can now use the new Custom Error Message element to perform complex validations in Flows that previously required…

    Alexandre Ruiz

    September 8, 2023
    Salesforce
  • Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting

    In this blog, we’ll explore a range of common email marketing mistakes that even seasoned marketers can stumble upon … Here are highlights from article Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success · Nebula Consulting 1. Not optimizing emails for mobile devices: – 41% of email opens occur on mobile devices.…

    Alexandre Ruiz

    September 8, 2023
    Pardot
  • 3 Ways to Create Dummy Data in Salesforce | Salesforce Ben

    Share this article…Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a lot of data to test out some functionality? I’ve had this problem more times than I can count, going through… Read More … Here are highlights from article 3 Ways…

    Alexandre Ruiz

    September 8, 2023
    Salesforce
  • Meet Salesforce Sales Engagement | Salesforce Ben

    Share this article…Want to increase your sales team’s productivity like never before? Then you’ve come to the right place. From seamless follow-up mechanism, to easy record access, to knowing exactly what to do (and when) in Salesforce, Sales Engagement is a one-stop-shop for all your… Read More … Here are highlights from article Meet Salesforce…

    Alexandre Ruiz

    September 7, 2023
    Salesforce
  • Managing Pardot Cookie Consent & Web Tracking

    Managing Pardot Cookie Consent & Web Tracking Pardot Cookie Consent • Account Engagement GDPR compliance is arguably the least fun part of a marketer’s general responsibilities. It is, however, one of the most important too. Part of any standard implementation, Account … Here are highlights from article Managing Pardot Cookie Consent & Web Tracking 1.…

    Alexandre Ruiz

    September 7, 2023
    Pardot
  • How Salesforce Runs Einstein GPT Pilots (ft. Gucci GPT) | Salesforce Ben

    Share this article…Einstein GPT has made headlines in what seems like a constant cycle of GenAI-enabled capabilities and use cases. It kicked off with Einstein GPT being unveiled and the Salesforce AI Cloud roadmap including no less than 16 capabilities rolling out in fast succession… Read More … Here are highlights from article How Salesforce…

    Alexandre Ruiz

    September 7, 2023
    Salesforce
  • Building AI-Powered Apps with LLMs and Einstein

    Learn how to build trusted AI applications with large language model APIs, dynamic grounding, prompt templates, and AI-powered orchestration … Here are highlights from article Building AI-Powered Apps with LLMs and Einstein 1. Building AI-powered apps with LLMs: – Train your own model: – Provides full control over the data the model learns from. –…

    Alexandre Ruiz

    September 6, 2023
    Salesforce
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Alexandre Ruiz

Salesforce Architect

2021 Salesforce Marketing Champion