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Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement) | Salesforce Ben
Share this article…Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more. Campaigns are… Read More … Here are highlights from article Best Practices…
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How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do) | Salesforce Ben
Share this article…Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out on revenue, nor over-engaged audiences that are feeling fatigued by your email marketing. Think… Read More … Here are highlights from article How Much…
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#SalesforceWinter24 – See Object & Field API Names in Permission Sets
#1MinuteTip #SalesforceWinter24 When you configure object & field permissions in permission sets, the API Names are also displayed with labels … Here are highlights from article #SalesforceWinter24 – See Object & Field API Names in Permission Sets 1. Identify the task or project – Determine what task or project you need to complete – Clearly…
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WITness Success 2023: An Inspirational Experience
WITness Success is an annual event hosted by the Salesforce Women in Tech user group with a mission to empower women working in Salesforce … Here are highlights from article WITness Success 2023: An Inspirational Experience 1. Empowering Women in Tech – Opportunity to speak at WITness Success and feel empowered – Attending inspiring sessions…
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20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben
Looking for a new Salesforce blog? Check out our roundup of the most popular and easy-to-navigate content for admins and developers … Here are highlights from article 20 Most Popular Salesforce Admin & Developer Blogs 2023 | Salesforce Ben 1. Automation Champion: – Rakesh Gupta, a Salesforce MVP and Evangelist, provides training courses, books, and…
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Insights Into Salesforce’s Shifting Product Strategy | Salesforce Ben
Share this article…After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has pivoted regularly due to the global pandemic and rapidly changing customer demands. It can be easy to get lost in the noise of forward-looking announcements and the… Read More … Here are highlights from article Insights Into…
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How Can AI Be Used to Detect and Fix Pipeline Leaks | Salesforce Ben
Share this article…In today’s complex sales landscape, it is common for organizations to find their revenue streams dripping away, drop by drop. Often unnoticed, these leaks can slowly erode your hard-won revenue, leaving you wondering where your projections went astray. Revenue leakage – be it… Read More … Here are highlights from article How Can…
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Complete Revenue Intelligence for Salesforce [In-Depth Overview] | Salesforce Ben
Share this article…Revenue Intelligence is the latest trend in sales/revenue operations, but what exactly is it and how can you utilize it to consistently hit your goals each and every quarter? Making sense of the data coming from the various sources and systems implemented as… Read More … Here are highlights from article Complete Revenue…
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How to Measure and Improve Your DevOps Performance by 2024 | Salesforce Ben
Share this article…Now we’re more than halfway through 2023, businesses across the board are reviewing their progress from the first half of the year and assessing how to make the most of the next few months. You should approach your Salesforce development lifecycle in the… Read More … Here are highlights from article How to…
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20 Salesforce UI Features to Implement in Every Org | Salesforce Ben
Share this article…Customizing your Salesforce UI (user interface) can have a huge impact – plus, it’s quick, free, and easy enough that even the freshest of admins can do it! User experience can truly make or break a system. There’s an incredibly high ROI on… Read More … Here are highlights from article 20 Salesforce…