• Inside the Einstein Trust Layer

    Take a deep dive into the Einstein Trust Layer and learn how your data flows through it to create rich, meaningful, and trusted responses … Here are highlights from article Inside the Einstein Trust Layer 1. Generating content with large language models (LLMs) – Can be complex or simple, depending on training your own model…

  • Do You Know What’s on Salesforce’s AI Roadmap? | Salesforce Ben

    Share this article…Following the plethora of exciting AI announcements at Dreamforce, we know there is a ton of exciting AI innovation just around the corner. But with so much to look forward to, how can we stay on top of what’s coming, and when?  Enter… Read More … Here are highlights from article Do You…

  • Explore AI Innovation from Dreamforce 2023

    Dreamforce 2023 was full of AI innovations for Salesforce Developers that will give you the opportunity to create apps like never before … Here are highlights from article Explore AI Innovation from Dreamforce 2023 1. Introducing the Einstein 1 Platform: – Salesforce is committed to bringing AI into every aspect of the platform. – The…

  • Make a Cybersecurity Plan with Garry Polmateer – Salesforce Admins

    Discover why Salesforce Admins should prioritize cybersecurity with insights from Garry Polmateer on the Salesforce Admins Podcast. Subscribe now … Here are highlights from article Make a Cybersecurity Plan with Garry Polmateer – Salesforce Admins 1. Admins need to be involved in cybersecurity at their organization: – Admins often see cybersecurity as a secondary consideration…

  • Dynamic Components for Lightning Web Components Is Now GA

    The introduction of dynamic components support for LWCs opens up a world of possibilities for customizing your Salesforce apps … Here are highlights from article Dynamic Components for Lightning Web Components Is Now GA 1. General Availability of Dynamic Components with Lightning Web Components (LWC) in the Winter ’24 release. – Dynamic Components enhance the…

  • 6 Einstein 1 Marketing Features I’d Like To See | Salesforce Ben

    Share this article…Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use cases that lacked details), then at Connections ‘23, Marketing GPT was showcased (since then, the ‘GPT’ has been dropped). Finally,… Read More … Here are highlights from article 6 Einstein…

  • Marketers Beware: Set Salesforce Field History Tracking for Email Opt Out

    What’s the worst mistake in marketing? Most think of marketers sending wayward emails to the whole database, but what happens behind the scenes can be scary too. For instance, one marketing team was staring at an automation rule that had gone wrong. The marketer accidentally chose the criteria “Isn’t on the list” instead of ……

  • Build Your Admin Skills: Security Management, Data Analysis, and Attention to Detail – Salesforce Admins

    Discover essential Salesforce Admins skills for success in today’s world. Learn Security Management, Data Analysis, and Attention to Detail strategies … Here are highlights from article Build Your Admin Skills: Security Management, Data Analysis, and Attention to Detail – Salesforce Admins 1. Security Management: – Proactively set up processes to manage and protect customer and…

  • Org-Wide Email Addresses – What Are They and Why Do I Need Them? | Salesforce Ben

    Share this article…Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They allow the user (or the Salesforce org itself) to send emails from an alias or group, rather than from one… Read More … Here are highlights from article Org-Wide Email…

  • 4 Predictions for the Future of Salesforce and Data Collection | Salesforce Ben

    Share this article…Salesforce data collection is more important than ever, with the information you gather not just documenting past interactions, but also predicting future trends. The data you have, how you collect it, and the way it is utilized is so important – the way… Read More … Here are highlights from article 4 Predictions…