Stay ahead in the dynamic world of Salesforce with the latest updates from Connections ’24. Here’s a concise overview focusing on five key areas from the event that are pivotal for Salesforce professionals:
1. Marketing Cloud Innovations
– Enhanced Customer Data Platform: Unveiled improvements facilitate a unified customer profile for personalized engagement.
– Real-Time Analytics: New analytics capabilities deliver insights faster to drive timely actions.
– Google Partnership Expansion: Deeper integration with Google Ads enhances advertising reach and measurement.
2. Commerce Cloud Advances
– New Headless Commerce Services: Enable the creation of flexible, API-first shopping experiences across various touchpoints.
– Commerce Marketplace Launch: A new online space to discover and install pre-built commerce solutions by partners.
3. Sustainability
– Net Zero Cloud Enhancements: Tools to track environmental impact and sustainability goals are now more robust and accessible.
– Eco-Friendly Insights: Reporting features to help companies understand their carbon footprint within the commerce ecosystem.
4. Slack Integration
– Slack-First Customer Service: Streamlined customer support workflows that leverage Slack for better collaboration and resolution.
– Enhanced Slack Connect: Further integration with Salesforce records and data, making information sharing more seamless.
5. Developer Experience
– Functions: Improved capabilities for building and scaling event-driven applications within the Salesforce ecosystem.
– DevOps Center: A new tool to support more efficient and collaborative development processes.
These updates signify Salesforce’s ongoing commitment to empowering businesses with cutting-edge technology, fostering sustainability, and enhancing the developer and user experience. Keep an eye on these areas to ensure your strategies and skills remain competitive.
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Source from salesforceben(dot)com